Senior Director, Product Marketing – Cresta Agents

🕒 March 7

🇺🇸 United States – Remote

💵 $220k - $260k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 53%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Cresta

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🤖 Artificial Intelligence

🏢 Enterprise

SaaS • Artificial Intelligence • Enterprise

Cresta is an enterprise-grade AI platform that focuses on enhancing contact center operations. By employing a unified platform for human and virtual agents, Cresta aims to improve customer experience, increase revenue, and reduce costs. The platform integrates AI to assist with sales, customer care, retention, and collections, providing real-time guidance and insights. Cresta's AI capabilities include conversation intelligence, agent assistance, quality management, and virtual agents. With a focus on automation and augmentation, Cresta seeks to transform workflows and customer interactions across various industries, including telecommunications, finance, and retail.

📋 Description

• Define and drive the go-to-market strategy for Cresta’s AI Agent and Agentic Assist portfolio • Develop and refine segmentation, positioning, and messaging for the Cresta Agents portfolio • Create sales and marketing collateral communicating product and platform differentiation • Partner with Product, Sales, Customer Success, Marketing, and Partnerships on go-to-market strategy and alignment • Lead end-to-end product launches and develop cross-functional enablement • Analyze wins and losses to influence roadmap priorities, differentiation, and growth strategy • Conduct market research and competitive analysis • Develop thought leadership perspectives and high-impact campaigns • Advise executive leadership on market dynamics, positioning, and platform strategy

🎯 Requirements

• 8–12+ years of product marketing experience, ideally in Enterprise SaaS or AI • Experience leading GTM strategy for complex, technical platforms • Proven track record influencing executive stakeholders • Strong analytical skills and ability to translate data into strategic direction • Excellent communication skills and comfort presenting at the executive level • Strong understanding of large language models and enterprise AI deployment • Experience building and scaling product marketing teams • Experience in contact center, customer experience, or enterprise automation categories (preferred) • Experience marketing AI Agent or agentic AI systems (preferred)

🏖️ Benefits

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family • Flexible PTO to take the time you need, when you need it • Paid parental leave for all new parents welcoming a new child • Retirement savings plan to help you plan for the future • Remote work setup budget to help you create a productive home office • Monthly wellness and communication stipend to keep you connected and balanced • In-office meal program and commuter benefits provided for onsite employees • Equity