Director – Customer Advocacy

November 21

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Cribl

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SaaS • Cloud

Cribl is a company providing a cloud-based service, allowing users to manage and analyze their data through a web application. The service includes features for user accounts and integration with Google for authentication.

501 - 1000 employees

Founded 2017

☁️ SaaS

📋 Description

• Lead and scale customer advocacy strategy with focus on strategic accounts and users. • Roll out reference management tool and expand Customer Advisory Board (CAB) and Technical Advisory Council (TAC) programs. • Build, scale, and operate CAB and TAC programs, prioritizing engagement with high Total Addressable Market accounts. • Facilitate executive, technical, and champion engagement for deeper relationships and actionable feedback. • Ensure CAB/TAC outputs inform product roadmap and GTM. • Identify, groom, and enable customer advocates to contribute thought-leadership content. • Set adoption KPIs and implement a reference management tool for sales and marketing access. • Drive continuous improvement of reference coverage to represent diverse products and use cases. • Create customer-led content such as case studies and testimonials to inspire trust and accelerate deals. • Own and scale Cribl’s MVP program and lead recognition programs for community champions. • Define and track metrics for advocacy influence and program impact on pipeline. • Directly manage and develop one employee, fostering a collaborative, customer-centric culture.

🎯 Requirements

• 8–12+ years of experience in customer advocacy, customer marketing, community programs, or product marketing within a B2B IT/ Security SaaS or technology environment. • Proven success building or scaling advocacy programs such as customer reference engines, CAB/TAC programs, user groups, or MVP-style practitioner communities. • Hands-on experience implementing and driving adoption of customer advocacy or reference management tools (e.g., Influitive, RO Innovation, Point of Reference, or similar). • Demonstrated ability to develop compelling customer stories across multiple formats (case studies, videos, conference talks, third-party content). • Experience recruiting, coaching, and enabling customer speakers for analyst briefings, press engagements, industry events, and technical conferences. • Strong event or program management skills with experience running call-for-papers processes, speaker selection, and content coaching for conferences or large-scale community events. • Track record of designing and operating recognition programs (awards, MVP programs, tiered contribution systems) that motivate practitioners and reward contribution. • Data-driven mindset with experience defining program KPIs, measuring advocacy-driven influence on pipeline/ARR/NDR, and optimizing programs accordingly. • Highly cross-functional collaborator able to influence Sales, Product, Marketing, Customer Success, and Executive teams at all levels. • Exceptional storytelling and communication skills, especially the ability to translate practitioner outcomes into high-impact narratives aligned to GTM priorities. • Experience managing direct reports, including developing talent, coaching performance, and fostering a high-impact, customer-centric culture. • Deep affinity for IT and security practitioners, with an understanding of how they evaluate tools, make decisions, and engage with peer communities.

🏖️ Benefits

• Health insurance • Dental insurance • Vision insurance • Short-term disability • Life insurance • Paid holidays • Paid time off • Fertility treatment benefit • 401(k) • Equity • Eligibility for a discretionary company-wide bonus