Director, Omnichannel Marketing

🕒 May 2

🏄 California – Remote

🏄 California – Remote

💵 $181k - $226k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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Crinetics Pharmaceuticals

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2015

🧬 Biotechnology

💊 Pharmaceuticals

⚕️ Healthcare Insurance

Biotechnology • Pharmaceuticals • Healthcare Insurance

Crinetics Pharmaceuticals is a biotechnology company that develops innovative therapies for endocrine diseases. The company is focused on addressing unmet medical needs by creating treatments for conditions such as acromegaly, carcinoid syndrome, ACTH-dependent Cushing’s syndrome, congenital adrenal hyperplasia, and other endocrine disorders. Crinetics is committed to improving the quality of life for patients through cutting-edge science and robust clinical trials. Their pipeline includes promising candidates like paltusotine, which has been accepted by the U. S. Food and Drug Administration for the treatment of adult patients with acromegaly. The company collaborates with healthcare practitioners and stakeholders to ensure that their therapies address real-life problems effectively and build value for investors by entering market niches with significant needs.

📋 Description

• Develop and lead comprehensive omnichannel marketing strategies across multiple disease states, grounded in deep understanding of customer journeys, unmet needs, channel preferences, and engagement behaviors • Design and orchestrate integrated customer experiences across digital and non-digital channels, including websites, email, CRM, social media, paid media, virtual and live events, video/webcasts, field enablement tools, and other emerging channels • Partner closely with HCP marketing, patient marketing, and commercial teams to ensure omnichannel plans align with brand strategy, launch plans, and lifecycle management objectives • Lead the planning, execution, and optimization of omnichannel campaigns, including segmentation, targeting, personalization, content sequencing, and channel mix decisions • Oversee development and governance of omnichannel content and assets, ensuring consistency of messaging, efficient reuse of content, and alignment with modular content strategies • Manage media and channel strategy in partnership with agencies, including paid, owned, and earned media planning and optimization • Leverage data, analytics, and insights to measure performance across channels, generate actionable insights, and continuously optimize engagement strategies • Collaborate with analytics, CRM, and marketing operations teams to define KPIs, dashboards, and reporting frameworks to assess omnichannel effectiveness • Lead agency partners and vendors responsible for omnichannel execution, media buying, marketing technology enablement, and content development • Contribute to the development and evolution of marketing technology capabilities (e.g., CRM, marketing automation, personalization platforms) in partnership with IT and commercial operations • Ensure compliance with regulations related to promotion, advertising, off-label use, data privacy, patient safety, and other applicable pharmaceutical marketing requirements • Support patient engagement initiatives and advocacy partnerships as part of a broader, integrated omnichannel strategy • Other duties as assigned.

🎯 Requirements

• Bachelor’s degree in Business Administration, Marketing, or related field; Master’s degree preferred • At least 15 years of experience in marketing, omnichannel, digital marketing, or commercial roles within the biopharma industry • Alternatively, at least 12 years of experience with a Master’s degree • Demonstrated experience developing and executing omnichannel strategies across multiple audiences and touchpoints • Proven track record of successfully supporting product launches and lifecycle management through integrated marketing approaches • Experience in rare disease and/or endocrinology highly desirable • Strong ability to lead cross-functional teams and influence senior leaders without direct authority • Deep understanding of digital marketing, CRM, analytics, and marketing technology ecosystems • Experience managing agencies, vendors, budgets, and complex project timelines • Excellent verbal and written communication skills • Understanding of FDA regulations and the pharmaceutical promotional environment.

🏖️ Benefits

• Health insurance plans including medical, dental, vision, and basic life insurance • 20 days of PTO • 10 paid holidays • Winter company shutdown • Discretionary annual target bonus • Stock options • ESPP • 401k match