Performance Marketing Specialist

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August 8

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Cropink

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eCommerce • Advertising • SaaS

Cropink is an innovative ad builder tool that specializes in transforming product data into visually striking catalog ads quickly and efficiently. Targeted at eCommerce businesses, marketers, and entrepreneurs, Cropink offers powerful design functionalities, including easy integration with platforms like Shopify and Meta, advanced campaign management, and seamless collaboration features. The platform empowers users to create dynamic, on-brand ads that enhance visibility and drive sales across major social media channels.

11 - 50 employees

🛍️ eCommerce

☁️ SaaS

📋 Description

• Plan, launch, and optimize full-funnel paid campaigns across Meta, Google Ads, TikTok, Pinterest, and other channels • Analyze performance across platforms and campaigns to improve ROAS, CPA, CTR, and other KPIs • Test creatives, copy variations, audiences, and landing pages across multiple channels • Collaborate with our design and product teams to align creative output with data-backed insights • Build campaign reports and share clear growth recommendations internally and externally • Provide strategic input and platform-specific expertise to selected Cropink clients • Support the content team by contributing expert knowledge to blog articles, guides, and case studies • Stay on top of performance trends, channel updates, and platform changes

🎯 Requirements

• 2–4 years of experience in performance marketing across multiple paid platforms (Meta, Google, TikTok, Pinterest) • Strong understanding of campaign structure, creative strategy, targeting, and optimization • Experience with Dynamic Product Ads (DPAs), product feeds, and creative testing frameworks • Analytical mindset—you know how to read data and make smart decisions from it • Strong communication skills and ability to collaborate with both creative and technical teams • Experience in e-commerce, SaaS, or DTC environments • Nice to Have: Experience with ad creative platforms like Cropink, Marpipe, or Hunch • Familiarity with Figma or collaborative design tools • Knowledge of attribution tools (e.g. Google Analytics, Triple Whale, Northbeam) • Previous work in marketing content creation, education, or SaaS growth teams

🏖️ Benefits

• 100% remote with async workflows and flexible hours • Direct collaboration with founders, product team, and designers • Opportunity to grow into a senior cross-channel strategist or client-facing lead