Senior Marketing Analyst

2 days ago

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Crossover Health

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Healthcare Insurance • Wellness

Crossover Health is a healthcare company focused on innovative primary care services. They offer both virtual and in-person healthcare solutions through their health centers, delivering a comprehensive range of services including primary care, physical medicine, mental health coaching, and occupational medicine. Crossover Health partners with employers and brokers to provide integrated healthcare plans that aim to reduce healthcare costs and improve patient outcomes. Since 2010, they have been pioneering an advanced primary care model in the United States, emphasizing a holistic approach to healthcare through their licensed care teams across all 50 states.

1001 - 5000 employees

Founded 2010

⚕️ Healthcare Insurance

🧘 Wellness

📋 Description

• Design, implement, analyze and recommend attribution models such as multi-touch attribution (MTA) and marketing mix models (MMM). • Develop methodologies for incrementality testing and improve ROI modeling. • Partner with marketing leadership to translate attribution insights into actionable strategies. • Collaborate with Data Science and Engineering to evaluate data pipelines that support reporting. • Create dashboards that provide visibility into campaign health and ROI. • Maintain and evolve marketing attribution framework to account for complexities in healthcare services. • Evaluate and translate member engagement and campaign performance across various touchpoints. • Collaborate with Member Marketing and Account Management teams to refine audience segmentation. • Define and co-develop dashboards measuring pipeline generation and marketing ROI for employer initiatives. • Translate analytical findings into clear business narratives influencing marketing strategies.

🎯 Requirements

• Bachelor’s degree in Data Science, Marketing Analytics, Health Informatics, Statistics, or Engineering required. • 4-7 years in marketing analytics or data science, preferably within healthcare, payer, or digital health organizations. • Experience measuring marketing effectiveness and lifecycle in B2B2C funnels • Demonstrated expertise developing and maintaining marketing attribution models (MTA, MMM, and incrementality testing and measurement models). • Hands-on experience aligning marketing KPIs with business outcomes in a regulated healthcare services environment. • Experience supporting multi-site patient acquisition, retention, and engagement strategies. • Proven capacity to manage multiple projects and priorities in a dynamic environment. • Curiosity and passion for using data to elevate healthcare engagement and improve outcomes. • Strong communicator — capable of breaking down complex marketing lexicon and technical definitions, and bridging technical analysis with strategic insight, for both marketing and executive decision making.

🏖️ Benefits

• Medical Insurance • Dental Insurance • Vision Insurance • Short- and Long-Term Disability • Life Insurance • Paid Time Off • 401K