Product, Content Marketing Specialist

Job not on LinkedIn

🕒 September 4

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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CSW Industrials Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2015

🏗️ Construction

📦 Logistics

🏭 Manufacturing

Construction • Logistics • Manufacturing

CSW Industrials Inc. is a diversified industrial growth company that designs, manufactures, and markets niche, value‑added products for professional trades and commercial construction markets. Through a portfolio of operating brands (including providers of HVAC/R and contractor supplies, engineered building components like fire- and smoke-rated opening protective systems, grilles and railings, and specialized lubricants and sealants) it serves HVAC/R, plumbing, electrical, construction, energy and other industrial end markets. The company emphasizes disciplined capital allocation, strategic acquisitions, employee safety and sustainability while selling primarily to professional and commercial customers.

📋 Description

• Support development of messaging frameworks and value proposition documents for product launches under manager direction • Participate in messaging discovery sessions with Product Managers and organize differentiation, proof points, and use-case details • Translate technical specifications into contractor-relevant benefit language for review • Maintain messaging documentation as a current source of truth • Produce campaign emails, sell sheets, sales presentations, website copy, social content, trade ad copy, and channel communications • Use Claude, ChatGPT, or equivalent AI tools as the primary first-draft engine • Edit and elevate AI-generated content against brand and trades-audience standards • Brief creative and design resources with messaging inputs • Maintain the sales enablement asset library and identify assets requiring refresh • Support complete enablement packages for launches • Coordinate content launch-plan timeline inputs across Product Management, Channel Marketing, and Sales • Own assigned NPL content deliverables from Gate 1 through market availability • Provide launch content status updates and inputs to the integrated marketing calendar • Draft thought leadership content and coordinate SME interviews • Support brand guidance requests on packaging, merchandising, and trade show materials • Track content performance metrics including email open/click rates, asset utilization, and launch content completeness • Flag AI output quality issues and help refine the prompt library • Project manage assigned assets to meet New Product Launch timelines • Apply stakeholder feedback systematically • Report to the Associate Product Marketing Manager, with dotted-line guidance from the Sr. Director, Brand & Content Marketing • Collaborate with Product Management, Channel Marketing, Creative Manager, and Vietnam design team

🎯 Requirements

• 3–6 years of B2B marketing experience, ideally with some exposure to product marketing or content production • Strong writer with a demonstrated willingness to learn messaging and positioning frameworks • Comfortable using AI writing tools daily, with interest in building stronger prompting skill over time • Portfolio that includes finished, market-facing content such as campaign emails, sell sheets, and product copy • Detail-oriented and organized, able to manage multiple deadlines with guidance from a manager • Comfortable working cross-functionally with product managers, channel partners, sales, and creative resources • HVAC, plumbing, electrical, or adjacent trades/industrial manufacturing background preferred • Exposure to a rep → distributor → contractor or similarly indirect channel model preferred • Familiarity with NPL or stage-gate launch processes preferred • Familiarity with DAM systems such as Bynder or equivalent, or sales enablement platforms preferred • 4-year degree in Business, Marketing, Communications, or a related field, or equivalent experience preferred

🏖️ Benefits

• Comprehensive medical, dental and vision plans • 401(k) • Pension • Life insurance • Paid time off program with paid holidays • Various wellness programs • Pay incentives may be available based on overall corporate and individual performance or at the discretion of the CSWI Board of Directors