Marketing Manager, Multifamily Digital Marketing

🕒 August 27

🎰 Nevada, Texas – Remote

🎰 Nevada – Remote 🤠 Texas – Remote

💵 $80.8k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 18%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Cushman & Wakefield

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1917

💼 Consulting

🏥 Healthcare

🏗️ Construction

Consulting • Healthcare • Construction

Cushman & Wakefield is a global leader in commercial real estate services, providing a wide range of services including agency leasing, asset services, capital markets, global occupier services, project and development services, tenant representation, and valuation and advisory for various industries such as logistics and industrial, multifamily, retail, life sciences, data centers, and healthcare. The company is committed to driving forward for clients, colleagues, and communities with a focus on diversity, equity, and inclusion, as well as environmental, social, and governance principles. Operating in over 60 countries with 52,000 professionals, Cushman & Wakefield consistently delivers insights and research, such as market reports and sustainability efforts.

📋 Description

• Champion a hospitality-first approach to the customer journey from first impression through lease renewal • Develop and implement resident engagement initiatives that strengthen community culture and resident satisfaction • Create marketing campaigns supporting resident events, move-in experiences, referrals, renewals, and community programming • Partner with onsite teams to enhance prospect and resident experiences • Develop and execute portfolio-wide social media strategies across Instagram, Facebook, LinkedIn, TikTok, and emerging platforms • Create content calendars showcasing community lifestyle, resident experiences, local partnerships, and team culture • Produce graphics, presentations, flyers, and marketing collateral using Canva • Coach onsite teams in creating authentic, brand-aligned local content • Maintain consistent brand standards across communities and marketing materials • Support website updates, collateral, signage, email campaigns, digital assets, community launches, rebrands, and marketing initiatives • Lead online reputation management initiatives, training programs, best-practice sharing, and review-generation strategies • Monitor reputation metrics and resident feedback to identify trends and actionable insights • Serve as Canva subject matter expert, supporting implementation, templates, training, and ongoing guidance • Manage community digital presence including Google Business Profiles, online directories, website content, and digital listings • Monitor Google Business performance, local search trends, and customer engagement metrics • Leverage Knock CRM and Yardi to support communications, campaigns, performance analysis, resident insights, and operational data • Work with digital marketing partners on website optimization, SEO, SEM, paid media, email marketing, and other digital initiatives • Evaluate emerging marketing technology, AI tools, and resident engagement platforms • Collaborate with Operations, Regional Managers, Community Managers, photographers, designers, vendors, and community partners • Provide marketing guidance and resources to onsite teams • Support training on branding, social media best practices, and customer experience standards

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Hospitality, Business, or a related field preferred • 3-5+ years of experience in multifamily marketing, customer experience, hospitality, or a related industry • Multifamily property management or apartment marketing experience is highly preferred • Strong knowledge of social media platforms, content creation, and digital engagement strategies • Experience using Canva to create marketing collateral and digital content • Working knowledge of Knock CRM and Yardi or comparable multifamily software • Excellent written and verbal communication skills • Strong organizational and project management abilities with exceptional attention to detail • Creative mindset with a passion for delivering exceptional customer experiences • Ability to manage multiple priorities in a fast-paced environment • Graphic design and visual storytelling • Photography and short-form video content creation • Brand management and marketing communications • Knowledge of reputation management platforms and customer engagement technology

🏖️ Benefits

• Health insurance • Vision insurance • Dental insurance • Flexible spending accounts • Health savings accounts • Retirement savings plans • Life insurance • Disability insurance • Paid and unpaid time away from work • Competitive pay

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