Senior Field Marketing Manager

November 5

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Daisy

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B2C • B2B • Security

Daisy is a smart home and commercial automation company that designs, installs, and supports integrated audio/video, home theater, lighting, shades, security, robotics, smart home systems, and Wi-Fi/networking solutions. It serves both residential and business customers through local branches, franchising, and partnerships with integrators, architects, builders, and designers, and offers ongoing support and maintenance (DaisyCare). The company focuses on curating technology for modern living and working spaces to enhance entertainment, comfort, convenience, and security.

201 - 500 employees

Founded 2023

👥 B2C

🤝 B2B

🔐 Security

📋 Description

• Serve as lead and key point person on Daisy’s local marketing planning, execution, and optimization to drive consistently growing year-over-year sales, increased profitability, and data-driven insights for Daisy’s branches nationwide • Drive powerful omnichannel campaigns in local markets while also creating the tools for franchisees to develop their campaigns, such as geofenced digital marketing, social media, direct mail, and segmented re-engagement email campaigns • Lead SEO strategy for regional campaigns, including keyword research, on-page optimization, and content planning. • Manage paid search campaigns (i.e., Google Ads, Bing, etc.) to drive qualified traffic conversions • Leverage Microsoft Dynamics CRM to segment audiences, track campaign performance, and align marketing efforts with sales activities • Establish performance expectations and KPIs, monitor progress and results on an ongoing basis • Constantly seek creative ways to enhance Daisy’s marketing systems and processes; always learning, finding best practices in one location to apply to others – and then to scale • Regularly provide relevant business and financial analysis of key items, trends, and campaign results to internal leadership, including marketing trends by category or geography and sales/profit results generated by specific marketing activities • Plan, produce, and execute communication, meetings, and calls with branch leaders and sales teams to ensure cooperation of cross-functional teams and execution of their local marketing responsibilities • Recognize performance on an ongoing basis; celebrate individual and team accomplishments – driving a culture of collaboration and accountability • Create consistent focus on the right priorities, eliminate roadblocks, and provide solutions to day-to-day problems for staff

🎯 Requirements

• B.A. or B.S. Degree in Business Management, Marketing, or related field, or equivalent combination of education and work experience. • 6-8 years of progressively responsible Marketing experience, with Field Marketing experience. • Background in luxury marketing, hospitality, or smart homes is a big plus • Experience working within a franchisor organization is preferred • Proven track record of developing data-driven strategies for achieving local business goals; translating them into clear objectives and tactics, and proactively anticipating potential issues and how to address them.

🏖️ Benefits

• Competitive salary and bonus structure • Medical, Vision, and Dental Insurance • 401K • Two weeks of paid time off • Remote flexibility • Travel required for meetings with teammates, local branches, and territory operators. Travel could meet or exceed 25-30%