Campaign and Demand Generation Manager

🕒 Yesterday

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Logo of Danaher Corporation

Danaher Corporation

10,000+ employees

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Danaher Corporation is a leading global life sciences and diagnostics innovator that develops and supplies instruments, technologies, software, and services to accelerate scientific research, biotechnology development, and clinical diagnostics. The company operates through businesses focused on biotechnology tools, diagnostics platforms, and life sciences products, leveraging the Danaher Business System and an acquisition-driven strategy to scale technologies and support customers across academia, pharmaceutical and biotech companies, and clinical laboratories.

📋 Description

• Oversee the strategic development and execution of integrated marketing campaigns and digital initiatives showcasing the value and impact of the life science portfolio • Monitor campaign-generated lead quality and collaborate with marketing operations to optimize conversion rates and commercial funnel growth • Lead multi-channel partner scouting, performance tracking, and content strategy and creation, including eChannels and LinkedIn • Drive collaboration across operating company stakeholders, marketing operations, copywriting, sales, and digital services teams • Capture Voice of Customer and market research insights to align product messaging • Design digital experience strategies and optimize website deployment

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field with 7+ years of progressive experience, or a Master’s degree in a related field with 5+ years of progressive experience • Experience in B2B demand generation, performance/digital marketing, or campaign management • Proven experience designing and executing integrated B2B campaigns spanning the full buyer’s journey • Results-oriented, data-driven storytelling and creative, customer-centric marketing experience • Ability to manage complex, multi-channel initiatives, commercial AI adoption, and digital content ecosystems • Excellent interpersonal and communication skills and ability to collaborate across diverse operating groups • Life sciences, biopharma, diagnostics, or biotechnology experience is a plus • Experience with SF Marketing Cloud, HubSpot, Dreamdata, and Salesforce is a plus • Experience collaborating with global colleagues across multiple geographies and time zones is a plus

🏖️ Benefits

• Bonus/incentive pay • Paid time off • Medical insurance • Dental insurance • Vision insurance • 401(k) • Flexible, remote working arrangements for eligible roles • Reasonable accommodations for applicants and employees with disabilities

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