Paid Social Manager

November 20

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Dandy

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Healthcare Insurance

Dandy is a digital dental laboratory revolutionizing how dental practices scan, order, and collaborate on lab work. Dandy provides innovative technologies like intraoral scanners and digital workflows to thousands of dental practices, enhancing patient care and practice efficiency. The company offers a range of dental services and products, including crowns, dentures, and sleep apnea devices, with a focus on precision and fast turnaround times. Dandy's advanced digital dental technology supports real-time communication and design approvals, enabling dental professionals to deliver consistent, high-quality restorations and improve patient experiences.

501 - 1000 employees

⚕️ Healthcare Insurance

📋 Description

• Lead end-to-end management of Dandy’s Paid Social programs across Meta, LinkedIn, and emerging platforms such as TikTok, X, and YouTube. • Oversee campaign structure, audience strategy, ad creative, and landing page alignment to maximize efficiency and performance. • Manage budgets and pacing across campaigns, optimizing for monthly, quarterly, and annual growth goals. • Partner closely with the Creative team to inform new asset production, messaging angles, and testing strategies. • Develop and execute a testing roadmap across audiences, creatives, formats, and landing pages to continually drive improvement through experimentation. • Collaborate with the Marketing Operations team to build enhanced reporting and improve channel analysis & optimization. • Collaborate with the Website team to improve lead quality and conversion rates.

🎯 Requirements

• 5+ years in a Paid Social role, with at least 4+ years of hands-on Meta experience • Deep understanding of Paid Social platforms, audience segmentation, creative testing, and performance optimization. • Proven track record managing and scaling Paid Social campaigns internationally across multiple markets, currencies, and languages. • A builder that loves to be hands on and in-platform • Performance marketing & analytical mindset. We are very data-driven! • Experience in B2B or B2C high growth, performance-driven company • Ability to problem solve autonomously and prioritize work based on a hypothesis driven approach centered around business value • Overall track record of professional and academic success

🏖️ Benefits

• healthcare • dental • mental health support • parental planning resources • retirement savings options • generous paid time off