Senior Email Marketing Manager

4 days ago

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Darkroom

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Marketing • B2B • SaaS

Darkroom is a world-class growth marketing company specializing in services that span the entire customer journey. As the 385th fastest growing private company in America according to the Inc. 5000 in 2023, Darkroom focuses on maximizing ROI for its clients. They offer services such as Amazon Marketplace Management, Creative Services, Paid Media Management, Retention Marketing, and Website Optimization. With a strong emphasis on integrating finance, creativity, and performance into growth marketing strategies, Darkroom leverages data infrastructure and attribution to enhance advertising effectiveness and profitability. Their committed approach has created over $1 billion in attributable revenue for clients, making them a trusted partner for leading companies worldwide.

51 - 200 employees

🤝 B2B

☁️ SaaS

📋 Description

• Serve as the senior point of contact for select clients, working to develop best-in-class retention strategies. On a weekly basis, you will meet with clients to discuss current and future initiatives. • Develop strategic campaign calendars and prioritize projects and initiatives designed to scale your clients’ email and SMS programs. • Provide support and guidance to help Retention Specialists analyze data, develop winning retention strategies and create reports for clients happiness. • Project manage and delegate client tasks to your team, consisting of both specialists and designers. Review all client briefs and designs for approval before they are sent to the client. • Coordinate cross-departmentally with the Performance Marketing and Strategy teams to develop cohesive and creative campaigns that drive client growth. • Assign segmentation and QA email and SMS campaigns ensuring flawless delivery to customer audiences. • Report on strategic KPIs for clients, creating insights and actionable recommendations to grow client retention engagement and revenue. • Execute on automation/flow logic set-up, pop-up builds, and app integrations.

🎯 Requirements

• 7+ years of work experience in digital marketing. • You immerse yourself in scaling personalized D2C/e-commerce email and SMS programs that build deep customer relationships for clients. • You can creatively message the value propositions of any brand’s product catalog to create email and SMS campaigns that customers find to be engaging, informative, and persuasive. • You’re passionate about developing creative customer journeys and loyalty programs that drive loyalty and lifetime value. • You have experience working in Klaviyo (or a similar ESP’s) including list segmentation, lifecycle drip automations, and triggered events. Additionally, you have knowledge of Shopify and their tech stack options such as Privy, JustUno, Yotpo, Octane AI etc. • You have developed SMS and loyalty programming strategies and have experience working with SMS platforms such as Attentive, PostScript, SMSBump, or Klaviyo. • You're used to working in a fast paced environment and can project manage multiple tasks at once for yourself, your team and your clients. • You love making data driven decisions and excel at turning analytics into actionable SMS and email strategies that drive client revenue. • You dedicate time to learning and being on the cutting edge of trends and best practices in the world of DTC marketing. • You have experience developing and executing customer loyalty programs that enhance LTV. • You've had at least one direct report before and exceptional leadership skills working with cross-functional teams. • Excellent verbal and written communication and presentation skills, plus ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level.

🏖️ Benefits

• Parental Leave: flexible parental leave benefits to support new parents during this important transition, ensuring time to bond with their families while maintaining work-life balance. • Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross-functional collaboration.