Lead Product Marketing Manager

🕒 May 27

🇺🇸 United States – Remote

💵 $201k - $231k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Dave

WebsiteLinkedInAll Job Openings

201 - 500 employees

Fighting for the underdog – We started Dave for one reason: banks weren’t built for people like us, and we knew we deserved better.Like David slaying Goliath, we set out to take on banks and their predatory ways. Our first fight? Making overdraft fees a thing of the past by spotting members the money they needed, without charging them $38. Why? Because it’s the right thing to do.Since then, we’ve continued to bring our members the products traditional banks won't: $500 advances, fee-free goal tracking, and simple ways to find Side Hustles when you’re behind on your budget. We’ve grown a lot since we started, but one thing has never changed: We’re building products that level the financial playing field.

📋 Description

• Define customer segmentation and targeting using deep, data-backed segmentation • Create an actionable segmentation of current members based on activity, lifecycle stage, demographics, and product usage • Help clearly define Dave’s category and how our products compare to alternatives • Craft clear, differentiated value propositions and product narratives • Partner early with Product, Research, and Analytics to shape positioning and go-to-market strategy for new products • Track competitive offerings, category shifts, and emerging member needs • Establish scalable product marketing processes • Bring rigor to decision-making by leveraging research, analytics, and testing

🎯 Requirements

• 7+ years of product marketing experience on consumer-facing products • Required: B2C fintech product marketing experience • Proven strength in segmentation, positioning, and value proposition development tied to business outcomes • Strong data fluency, with experience partnering closely with Analytics and Research • Track record of influencing senior leaders in fast-moving, ambiguous environments • Exceptional communicator who can simplify complex ideas into clear, actionable direction. • Bonus: Experience working with credit-challenged or underserved consumers

🏖️ Benefits

• Opportunity to tackle tough challenges, learn and grow from fellow top talent, and help millions of people reach their personal financial goals • Flexible hours and virtual-first work culture with a home office stipend • Premium Medical, Dental, and Vision Insurance plans • Generous paid parental and caregiver leave • 401(k) savings plan with matching contributions • Financial advisor and financial wellness support • Flexible PTO and generous company holidays, including Juneteenth and Winter Break • All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team