Associate Director – APAC Regional Marketing

November 4

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Deel

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SaaS • Compliance • HR Tech

Deel is a comprehensive global people platform designed to help companies expand their operations internationally with ease and in full compliance. The platform offers a suite of solutions that simplify hiring, onboarding, payroll, and compliance management for global workforces. Deel enables businesses to hire worldwide without needing to open local entities, manage global payrolls, and ensure compliance with local laws, all from a unified platform. With support for over 150 countries, Deel also provides immigration assistance, IT operations management, and extensive integration capabilities to streamline HR processes and enhance workforce management across diverse geographic locations.

1001 - 5000 employees

Founded 2018

☁️ SaaS

📋 Compliance

👥 HR Tech

💰 $50M Venture Round on 2022-05

📋 Description

• Act as the single marketing POC for APAC leaders, owning the regional GTM strategy and pipeline targets. • Partner with Sales to align marketing priorities with pipeline needs and acceleration opportunities. • Surface local insights, competitor intelligence, and cultural nuance into campaign and content planning. • Represent APAC in global marketing forums, ensuring regional needs are championed and addressed. • Adapt and localize global campaigns for APAC audiences, ensuring relevance in tone, language, proof points, and customer logos. • Own regional ABM programs in partnership with Sales and Demand Gen. • Orchestrate and localize centrally-owned campaigns (nurture, webinars, OOH, podcasts, paid) to ensure regional resonance and amplification, leveraging agency support as needed. • Ensure all marketing plays are tracked, measured, and reported against pipeline goals. • Oversee the APAC field event portfolio (trade shows, roadshows, roundtables, dinners, and sales acceleration programs). • Incorporate virtual events (lunch & learns, Tier 3 webinars) into the regional event mix. • Ensure all field activations are aligned with global campaign themes and Sales priorities. • Partner with Global Events to integrate APAC attendance and activations at flagship events. • Provide strategic direction and oversight, while the Field Marketing Managers for APAC and for Singapore/ANZ own day-to-day execution. • Manage regional agencies and vendors for logistics, localization, and additional executional support. • Manage and mentor two Field Marketing Managers in-region. • Provide coaching, clear accountability, and career development focused on pipeline impact. • Oversee regional agencies for translation, localization, and campaign/event support. • Foster a high-performing, collaborative culture that aligns tightly with Sales. • Own pipeline impact for APAC marketing (sourced and influenced).

🎯 Requirements

• 8+ years of progressive B2B marketing experience, with regional marketing or field marketing leadership in APAC. • Proven success driving pipeline impact in partnership with Sales. • Deep understanding of ABM, field events, and campaign orchestration across multiple APAC markets. • Experience managing teams and agencies across countries and cultures. • Data-driven with strong analytical skills; confident working with pipeline dashboards, ROI metrics, and attribution. • Excellent communicator with strong executive presence; able to influence senior Sales leaders. • Comfortable working in a fast-paced, global, matrixed environment. • Fluency in English required; additional APAC languages (e.g., Japanese, Mandarin) preferred. • Willingness to travel regionally (30–40%).

🏖️ Benefits

• Stock grant opportunities dependent on your role, employment status and location • Additional perks and benefits based on your employment status and country • The flexibility of remote work, including optional WeWork access