Creative Strategist

October 22

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Dentology

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B2B • Media

Dentology is a full-service patient acquisition and performance marketing agency for private dental practices, focused on attracting high-value patients, streamlining bookings, and driving measurable practice growth. The company combines high-production creative (video/content), targeted paid advertising, custom booking funnels, and end-to-end lead conversion and scheduling (including deposits and patient readiness checks) to deliver appointments that convert into treatment. Dentology uses data-driven reporting and performance-based pricing to align incentives with client outcomes and scales acquisition for practices offering high-value treatments like Invisalign, veneers, and smile makeovers.

11 - 50 employees

🤝 B2B

📱 Media

📋 Description

• Own the creative vision for client campaigns - from first hook to final CTA. • Write conversion-focused briefs for high-production client content shoots and Dentology brand content. • Script short-form videos for Meta ads, building on proven hook frameworks and experimenting with new angles. • Analyse performance data to identify creative patterns, form hypotheses, and iterate winners. • Proactively pitch new creative formats (e.g. UGC, VO-led, carousels, testimonials, high-production, etc.) to test with clients. • Collaborate closely with editors and media buyers to ensure high-quality, on-time creative delivery. • Support Dentology’s own content strategy and help shape the agency’s brand storytelling.

🎯 Requirements

• Proven experience in creative strategy - writing hooks, scripts, and briefs for performance content (Meta ads, video ads, landing pages, etc.) • Background in a fast-paced agency environment, ideally within DTC or e-commerce brands. • Deep understanding of Meta ad formats and what drives content performance. • Ability to interpret campaign data and translate insights into actionable creative direction. • Experience leading creative testing and iteration to identify and scale winning concepts. • Highly organised and proactive - able to manage multiple creative pipelines and timelines simultaneously. • Confident collaborating cross-functionally with editors, media buyers, and account managers to bring ideas to life.

🏖️ Benefits

• Incredible client base – You’ll work with some of the fastest-growing and most ambitious dental practices and dental groups in the UK. • Real ownership – You’ll lead strategy, pitch new formats, and take full ownership of your creative lane. • High-quality assets – You’ll have access to best-in-class creative assets produced by our in-house content team. • Clear progression path – We are growing incredibly quickly, and there are tons of opportunities to step into senior roles, own new functions, and shape the creative department’s evolution. • Remote-first - Work from anywhere while staying tightly connected to a high-performance, fast-moving team.