Graphic Designer – Digital Communications Manager

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November 4

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Democrats for Education Reform

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Education • Government • Non-profit

Democrats for Education Reform is a national political organization dedicated to electing Democratic leaders who prioritize high-quality and equitable education for all students. The organization supports policies that improve the quality of education in America, including public school choice, resource equity, and teacher quality. DFER engages in political campaigns to endorse and elect candidates who align with their educational reform values and works to influence education policy at both national and state levels.

11 - 50 employees

Founded 2007

📚 Education

🏛️ Government

🤝 Non-profit

📋 Description

• Create high-quality visual assets (social media graphics, infographics, presentations, ads, icons and branded collateral) that align with organizational brand guidelines. • Design layouts for digital and print materials, including policy briefs, one-pagers, reports, memos and event invitations. • Develop templates and style guides to ensure consistent brand identity across platforms and partner entities. • Collaborate with staff across departments to translate complex policy ideas into visually engaging and accessible content. • Manage all social media accounts (e.g., IG, Twitter, LinkedIn, Facebook), including planning, drafting, and designing tailored content. • Track, analyze, and report on social media metrics to evaluate campaign success and identify areas for improvement. • Engage audiences and stakeholders across social platforms while staying current on emerging trends and best practices to grow engagement and visibility. • Assist in implementing SEO and SEM strategies to grow digital reach. • Design and manage brand ads for LinkedIn and other platforms, including targeting and optimizing campaigns. • Maintain and update website content on WordPress, ensuring pages remain current, functional, and aligned with brand and accessibility standards. • Compile daily news clips for staff and maintain digital resource libraries. • Create and test email marketing templates; manage list segmentation, A/B testing, and audience engagement strategies. • Design and build email marketing campaigns (e.g., in Mailchimp, Constant Contact) for newsletters, fundraising appeals, and event promotions. • Assist state chapters with design, social media, and digital needs on an ongoing basis. • Help set and measure KPIs for design and digital campaigns, such as engagement metrics, shares, or ad performance.

🎯 Requirements

• 3-5 years of professional experience in a communications role with significant graphic design responsibilities. • Portfolio demonstrating strong graphic design skills and proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign). • Proficiency with CMS platforms (e.g., WordPress), Mailchimp, Google AdWords, and basic HTML/CSS. • Ability to balance creativity with brand consistency and adapt designs for multiple platforms. • Ability to take somewhat ambiguous ideas and translate them into clear, actionable outputs. • Exceptional ability to balance competing priorities and deadlines while maintaining meticulous attention to detail. • Excellent writing and editing skills with a sharp eye for clarity, consistency, and tone. • Highly independent and proactive; able to manage projects with minimal oversight while maintaining close collaboration and open communication with colleagues. • Knowledge of digital communications strategies, multi-platform campaigns, social media management, and web content optimization. • Experience in cross-channel marketing campaigns, integrating multiple interconnected channels for a cohesive digital communications strategy. • Demonstrated capacity to continuously learn new design tools and digital technologies. • Strong commitment to equity, education reform and innovation with the education sector.

🏖️ Benefits

• health, vision, and dental coverage • flexible spending plan • life insurance • short- and long-term disability insurance • 401K plan with a match • flexible spending/benefits plan • paid family leave • paid time off (vacation, sick time, floating holidays, and all National holidays)