Data Intelligence Specialist, Marketing

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October 28

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Digital Growth

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eCommerce • Marketplace • B2B

Digital Growth is a Brazilian digital growth agency that provides end-to-end performance marketing, e-commerce and marketplace consultancy and management. The company offers paid traffic (Google, Meta, YouTube, Display), marketplace implementation and optimization (including Mercado Shops and Mercado Livre), social media management, creative design, video production, website development and marketing automation (CRM, email). Part of the Growth Hack Group, Digital Growth focuses on data-driven strategies to scale online sales for business clients and positions itself as a strategic partner for businesses seeking measurable digital sales growth.

51 - 200 employees

Founded 2019

🛍️ eCommerce

🏪 Marketplace

🤝 B2B

📋 Description

• Map, collect, and integrate data from sources such as Meta Ads, Google Ads, CRM, RD, HubSpot, and GA4. • Ensure traceability and standardization via Tag Manager, UTMs, and pixels. • Build and automate dashboards (Looker Studio, Power BI, Sheets) to track key metrics: CAC, CPL, LTV, ROAS, Retention, and Churn. • Create predictive analyses and alerts to anticipate trends or deviations. • Support growth, media, and content teams with actionable insights. • Perform cohort analyses, lifetime value calculations, and acquisition cost analysis by channel. • Document processes and ensure data consistency and governance.

🎯 Requirements

• GA4, Google Tag Manager, UTMs, tracking, and pixels. • Advanced Excel/Google Sheets (formulas, dashboards, automations). • Looker Studio, Power BI, or equivalent tools. • Performance metrics: CAC, CPL, LTV, ROAS, Churn, Retention, MQL. • Integration of media, CRM, and marketing automation data. • Basic SQL knowledge and report automation (Python, Apps Script, or similar preferred). • Building visual, interpretable dashboards.