Marketing Automation Strategist

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November 19

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Directive

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Cybersecurity • IT • eCommerce

Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.

11 - 50 employees

🔒 Cybersecurity

🛍️ eCommerce

📋 Description

• Serve as a hybrid technical implementer and strategic RevOps advisor for B2B Tech and SaaS clients • Architect and execute tracking infrastructures across GTM/GA4, MAPs, and CRM systems to ensure accurate attribution and revenue reporting • Set up and validate offline conversion pipelines across Google Ads, LinkedIn, and Meta to unlock full-funnel optimization • Identify opportunities to expand client engagements across Marketing Ops, RevOps, Paid Media, and Analytics lines of business • Stay up to date on best practices in RevOps, including lead routing frameworks, attribution models, ABM strategies, and sales qualification methodologies • Build strong relationships with multiple client stakeholders to drive renewals and long-term retention • Communicate directly with clients via email, Slack, and Zoom—translating technical insights into actionable recommendations • Manage deliverables, project milestones, and technical implementations from discovery to final deployment

🎯 Requirements

• Deep technical experience in GTM implementations, GA4 architecture, and multi-channel offline conversion tracking • 3+ years of hands-on experience across customer-side or 1–2+ years agency-side in implementing and managing marketing automation and analytics environments (HubSpot, Marketo, Pardot) • Strong technical fluency in tracking infrastructure and revenue data workflows • Ability to manage multiple client instances end-to-end • Strong expertise in GTM and GA4, including event architecture, schema governance, and tracking QA • Hands-on experience with offline conversion tracking and CRM-to-ad-platform integrations (Google Ads, LinkedIn, Meta) • Ability to evaluate and optimize revenue operations processes that directly impact pipeline efficiency and revenue performance • Data-driven mindset; confidence building marketing and revenue dashboards, auditing data hygiene, and performing technical diagnostics • Strong client-facing communication skills and the ability to collaborate with Director-level stakeholders and above • Curiosity, drive, and desire to deepen technical and strategic RevOps skill set

🏖️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle • 100% employer-paid plan for you and a 50% employer contribution for your dependents • Mental - Access to certified therapists through Spring Health, membership to Headspace • Physical - Gympass • Unlimited PTO (2-week minimum) • Paid Company Holidays • Your Birthday Off • End of Year Recharge (Closed December 24 - January 1) • Paid Parental Leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure, which scales in total amount over time • Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!