Director of ABM, Campaigns

🕒 October 2

🇺🇸 United States – Remote

💵 $180k - $230k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 1%

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Doppel

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2022

🔒 Cybersecurity

🤖 Artificial Intelligence

☁️ SaaS

Cybersecurity • Artificial Intelligence • SaaS

Doppel is an AI-native social engineering defense platform that protects organizations from AI-powered impersonation, phishing, deepfakes and multi-channel social engineering attacks. The platform unifies Digital Risk Protection, Human Risk Management (simulation and security awareness training), and Email Security to detect, correlate (via a Threat Graph), and remediate attacker infrastructure across domains, social media, ad networks, telco, marketplaces and dark channels. Doppel emphasizes agentic AI automation for detection, takedowns, phishing triage and scalable SOC workflows, and targets enterprise customers across industries such as financial services, healthcare, technology, retail and manufacturing.

📋 Description

• Own the strategy and execution of Doppel's ABM and campaign program, including segmentation, channel activation, and buying-committee mapping across sales and marketing • Build integrated, multi-channel campaigns including direct mail, webinars, and lifecycle campaigns • Move target accounts through a defined engagement journey from initial signal to closed-won • Partner with RevOps to build and refine intent and signal models using AI to improve account timing and prioritization • Design and run measurement frameworks connecting ABM engagement to pipeline creation and revenue at account and program levels • Provide regular measurement readouts to sales and executive stakeholders • Partner with paid media, content, and brand teams to align creative, messaging, and targeting across channels • Continuously evolve the ABM program, benchmark against the market, and identify AI and tooling opportunities for personalization and scale

🎯 Requirements

• 8+ years of B2B marketing experience, with a substantial track record in account-based marketing or campaigns at a high-growth SaaS or cybersecurity company • Deep operator-level expertise designing and running ABM programs across paid, email, and sales-led channels • Experience with target account selection and buying-committee multithreading • Fluency with AI tools in a marketing context, including tools like Codex, Cowork, Clay, or similar • Experience building AI-enabled workflows and automations for GTM efficiency • Track record of owning account-level and program-level pipeline outcomes • Proficiency in HubSpot and Salesforce • Ability to build and interpret account-level reporting and maintain attribution integrity • Ability to translate account and pipeline data into clear narratives and next steps for sales leadership and executives • Experience running structured sales and marketing alignment motions, including account handoffs, rep-level engagement tracking, and feedback loops • Self-starter mindset and comfort owning a function end to end in a fast-moving environment • Bonus: experience marketing to security or technical buyers, people management experience, and/or experience building custom GPTs, automations, or AI agents

🏖️ Benefits

• Meaningful equity so you share in Doppel’s success • Remote first culture with flexibility built in • Flexible PTO • Comprehensive health benefits • Parental leave • High growth environment where your work has immediate impact and visibility

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