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Creative Strategist

🕒 August 27

đŸ‡ȘđŸ‡ș Europe – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎹 Creative Strategist

đŸ‘» Ghost score 11%

infoinfo

đŸ—ŁïžđŸ‡«đŸ‡· French Required

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Logo of DotWorld

DotWorld

11 - 50 employees

Founded 2015

đŸ’Œ Consulting

📣 Marketing

☁ SaaS

Consulting ‱ Marketing ‱ SaaS

DotWorld is a company that specializes in helping web entrepreneurs and SaaS startups to develop, scale, and manage their online businesses. They provide a comprehensive set of services including idea generation, resource provision, market testing, and tailored marketing strategies to ensure the success of SaaS ventures. With a multi-disciplinary team of experts in development, marketing, design, and AI, DotWorld aims to supercharge SaaS ideas and facilitate their growth in the global market.

📋 Description

‱ Own the end-to-end creative process across the entire portfolio and all markets ‱ Conduct audience research by market and build personas by product and market ‱ Develop angle matrices and prioritize creative hypotheses to test ‱ Conduct international competitive research and identify emerging formats ‱ Source and cast UGC creators and actors in all target languages ‱ Write culturally adapted briefs and negotiate rates, volumes, usage rights, and licenses ‱ Select and brief creative studios and vendors, and build a regional network ‱ Prepare execution briefs for in-house editing ‱ Decide between in-house editing, UGC, and studios based on cost, timeline, language, and strategic importance ‱ Manage the weekly production cadence, pipeline, production budget, and asset management ‱ Collaborate directly with Google, Meta, and TikTok media buyers ‱ Align production with testing cycles and anticipate creative fatigue ‱ Define the creative testing framework and analyze performance across platforms and in PostHog ‱ Repurpose winning creatives, transfer learnings across markets, and discontinue underperforming creatives ‱ Build a learning library that the team can readily use ‱ Use AI to accelerate research, generate variations, localize, dub, subtitle, and create test assets ‱ Industrialize creative reporting ‱ Join the Growth & Acquisition team, reporting directly to the Chief Growth Officer

🎯 Requirements

‱ At least 3 years of experience in creative strategy for paid social with significant budgets (six figures per month), in a direct-response environment ‱ Proven international experience across multiple markets and cultures ‱ Experience building and managing a production network, including UGC sourcing, studio briefing, and vendor management ‱ Subscription SaaS or app subscription experience is preferred ‱ An agency background is a strong plus ‱ Ability to review Meta, TikTok, and Demand Gen accounts from a creative perspective and turn insights into iteration decisions ‱ Experience building an angle matrix and testing framework ‱ Strong brief- and script-writing skills ‱ Advanced, daily use of AI in creative production: research, scripts, variations, localization, dubbing, and test assets ‱ Proficiency in UGC usage rights and contracting ‱ Experience managing a production budget and reasoning in terms of cost per creative ‱ Ability to work independently with analytics and read PostHog data ‱ Native or fluent French ‱ Minimum B2 level in English ‱ Proactive, ownership-driven, and able to defend a creative point of view with data ‱ Ability to produce content in a language you do not speak using a robust quality-control process

đŸ–ïž Benefits

‱ New role creation: you will build the function rather than inherit an existing setup ‱ Broad scope: a multi-product SaaS portfolio across multiple markets and languages ‱ Dedicated production budget, with autonomy to commit spend below an established threshold ‱ Direct reporting to the Chief Growth Officer: short decision-making loops and no politics ‱ AI is expected to be a multiplier, not something used on the margins ‱ 100% remote across Europe ‱ A Growth team that values expertise and results ‱ Professional development opportunities ‱ Innovation-driven culture ‱ Strong career progression prospects ‱ Work remotely from any country in Europe ‱ Work remotely from a different time zone for one month ‱ Flexible vacation policy ‱ Flexible working hours ‱ Two company retreats per year

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