App Store Optimization Specialist

🕒 July 1

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $89.6k - $112k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

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DraftKings Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

🎮 Gaming

⚽ Sports

👥 B2C

Gaming • Sports • B2C

DraftKings Inc. is a global company known for providing innovative products and experiences primarily in the sports betting and fantasy sports sectors. The company boasts a strong presence across multiple countries, aiming to deliver exceptional customer moments and overcoming challenges through teamwork and persistence. At DraftKings, innovation in engineering, analytics, and product development is key, with a focus on creating unforgettable customer experiences in sportsbook and casino operations. The company emphasizes a dynamic work culture, inclusion, equity, and global collaboration within its diverse teams.

📋 Description

• Execute App Store Optimization initiatives across app listings, including metadata updates, keyword optimization, and creative asset refreshes. • Conduct keyword research, competitive analysis, and market assessments to identify opportunities to improve visibility and organic acquisition. • Support experimentation efforts by setting up, quality checking, monitoring, and analyzing A/B tests across app store listings. • Analyze performance metrics, including installs, conversion rates, keyword rankings, and organic growth trends, and translate findings into actionable recommendations. • Partner with Creative, Marketing, Analytics, and Engineering teams to implement optimization strategies and support business priorities. • Maintain app store listings to align with seasonal campaigns, app releases, feature launches, promotions, and evolving customer needs. • Monitor app store algorithm changes, industry trends, and competitor activity to identify emerging opportunities and risks. • Track and report on key performance indicators, helping measure the impact of optimization initiatives and inform future strategy.

🎯 Requirements

• A Bachelor’s Degree in Marketing, Business, Analytics, or a related field. • At least three years of experience in App Store Optimization, with experience driving organic growth and conversion optimization for mobile apps. • Knowledge of app store ranking factors, search algorithms, and mobile acquisition best practices. • Experience working with App Store Connect, Google Play Console, Sensor Tower, AppTweak, or similar optimization and analytics platforms. • Strong analytical skills with experience using Excel or comparable data analysis tools to identify trends and uncover opportunities. • Familiarity with A/B testing methodologies and a data-driven approach to measuring performance. • Strong attention to detail, organizational skills, and the ability to manage multiple priorities in a fast-paced environment. • Excellent written and verbal communication skills, with the ability to present insights and recommendations to cross-functional stakeholders.

🏖️ Benefits

• bonuses • equity • benefits as applicable