CRM Strategy Manager

Job not on LinkedIn

November 20

🍂 Massachusetts – Remote

Although this job is listed in Massachusetts, this company may be open to hiring remote in other states.

💵 $109.2k - $136.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

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DraftKings Inc.

WebsiteLinkedInAll Job Openings

Gaming • Sports • B2C

DraftKings Inc. is a global company known for providing innovative products and experiences primarily in the sports betting and fantasy sports sectors. The company boasts a strong presence across multiple countries, aiming to deliver exceptional customer moments and overcoming challenges through teamwork and persistence. At DraftKings, innovation in engineering, analytics, and product development is key, with a focus on creating unforgettable customer experiences in sportsbook and casino operations. The company emphasizes a dynamic work culture, inclusion, equity, and global collaboration within its diverse teams.

1001 - 5000 employees

Founded 2012

🎮 Gaming

⚽ Sports

👥 B2C

📋 Description

• Collaborate with various operations, marketing, analytics and product teams to drive cross-functional initiatives ranging from product enhancements to new promotional mechanics. • Monitor product flows to optimize customer journeys across different product features. • Develop and deliver clear, actionable frameworks and performance updates to senior leadership, ensuring visibility into results and opportunities. • Establish and maintain a cross sell testing roadmap to optimize engagement and retention, evaluating creative, content cadence, and targeting strategies. • Operate in a fast paced goal-oriented environment where managing prioritization for executional bandwidth is crucial to success.

🎯 Requirements

• At least 5 years of relevant marketing experience, preferably in Technology, Ecommerce, or Regulated Gaming. • Strong analytical skills, with comfort designing A/B tests, interpreting results, ability to use data to drive decisions and adjusting strategy accordingly. • Highly organized with strong attention to detail, excellent communication skills and capable of managing multiple projects simultaneously in a fast-paced environment. • Strong ability to synthesize information and present in memo or slide format to senior leadership to drive change and innovation. • Strategic, data-driven thinker who thrives in ambiguity and is excited by the opportunity to build something new. • Experience with SQL/Snowflake, HTML and/or Tableau is a plus.

🏖️ Benefits

• bonuses • equity