Customer Growth & Lifecycle Marketing Manager

October 22

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Drata

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Cybersecurity • Compliance • SaaS

Drata is a security and compliance automation platform that continuously monitors and collects evidence of a company’s security controls, streamlining workflows to ensure audit-readiness. The platform provides solutions for startups, growth, and enterprise companies to scale and enhance their compliance programs. It covers a variety of frameworks including SOC 2, ISO 27001, HIPAA, GDPR, and FedRAMP. Drata offers integrations with various systems and promotes automation and customization in managing compliance processes, helping companies maintain compliance effortlessly through adaptive automation and deep integrations with existing IT ecosystems.

201 - 500 employees

Founded 2020

🔒 Cybersecurity

📋 Compliance

☁️ SaaS

💰 $100M Series B on 2021-11

📋 Description

• Expansion Campaigns: Lead quarterly expansion sizing and design targeted campaigns to accelerate cross-sell and up-sell growth. • Customer Journey Mapping: Define and optimize the customer journey across onboarding, adoption, retention, renewal, and expansion, ensuring communications align to each stage. • Customer Lifecycle Programs: Build and execute lifecycle campaigns across multiple channels (email, in-app, webinars, and other digital touchpoints). • Experimentation & Optimization: Run A/B tests, analyze results, and refine campaigns for maximum engagement, retention, and growth. • Targeted Campaigns: Partner with Account Management and CSG teams to deliver highly personalized campaigns that drive customer adoption and account penetration. • Program Strategy & Execution: Own the end-to-end planning, execution, and measurement of growth and lifecycle campaigns. • AI-Enabled Workflows: Apply AI tools to enhance segmentation, personalization, and campaign execution at scale. • Data & Insights: Own reporting and analytics for lifecycle and expansion campaigns, tracking KPIs such as retention rates, renewal rates, expansion revenue, and customer engagement. • Cross-Functional Partnership: Collaborate with Revenue, Field, AM, and CSG teams to align marketing with customer growth priorities.

🎯 Requirements

• 6–8 years of experience in growth marketing, lifecycle marketing, or customer marketing roles in B2B SaaS. • Proven ability to design and execute customer lifecycle programs across onboarding, adoption, retention, renewal, and expansion. • Strong track record of delivering cross-sell and up-sell growth campaigns with measurable impact. • Experience with customer journey mapping, segmentation, and personalized campaigns. • Data-driven mindset with expertise in reporting, analytics, and campaign optimization (including A/B testing). • Strong AI mindset — eager to leverage AI for personalization, targeting, and campaign automation. • Highly customer-centric, with a deep understanding of customer journeys and how to influence them through marketing. • Exceptional collaboration skills and experience working with Account Management, Customer Success, and Revenue teams. • Experience in B2B SaaS or cybersecurity industries preferred.

🏖️ Benefits

• Healthcare: 90-100% paid premiums for medical, dental, and vision plans for employee and dependents + on demand health care concierge • HSA, FSA, & DCFSA: Pre-tax savings plans for healthcare and dependent care, with up to a $600 annual employer contribution to the HSA plan (if enrolled in HSA medical plan) • 100% paid short and long term disability plus life + AD&D benefits • Learning & Development: $500 annually towards professional development opportunities + $250 annually towards personal development opportunities • Flexible Time Off: Flexible vacation policy for strong, fully charged batteries • 16 Weeks Paid Parental Leave: An inclusive policy to ensure you have time with your newborn, newly adopted, or foster child (available after six months of employment) • Work Remotely: Flexible hours and work from home + $1,000 annually to cover necessary business related items for your home office • 401K: Reach your financial goals while reducing your taxes