Field Marketing Enablement Manager

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3 days ago

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Dreem Health | Sunrise

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B2C • Wellness

Dreem Health | Sunrise is a digital sleep clinic that provides end-to-end remote diagnosis and treatment for sleep disorders. Patients complete clinician-led video consultations, take award-winning home sleep tests, and receive personalized treatment plans — all coordinated from home and supported by licensed physicians and nurse practitioners. The service verifies insurance benefits, covers most of the U. S. , and integrates with in-lab testing and devices (e. g. , WatchPAT) when needed.

11 - 50 employees

👥 B2C

🧘 Wellness

📋 Description

• Design and lead the Territory Manager Onboarding Program for all new hires across various markets • Build and maintain a training library (relationship playbooks, referral scripts, objection handling guides, and territory management best practices). • Implement a structured 30-60-90-day ramp plan for all new Territory Managers with measurable learning milestones and performance checkpoints. • Conduct quarterly workshops to upskill the team on referral growth strategies, relationship management, and CRM optimization. • Partner with clinical and marketing teams to ensure consistent education on service lines, patient pathways, and messaging compliance (HIPAA, brand, etc.). • Create territory playbooks that define call cadence, event strategy, and community engagement expectations by market. • Assist with the development of new marketing materials for the field team. • Lead development of email campaigns to providers with assistance from the brand/performance team. • Manage all territory data infrastructure in HubSpot, including provider segmentation, account mapping, and territory alignment. • Build dashboards in Superset to visualize referral trends, conversion rates, and pipeline velocity. • Identify high-impact providers, underperforming territories, and emerging referral opportunities. • Generate weekly and monthly performance reports with insights for the VP of Provider Partnerships and regional leaders. • Maintain clean, accurate data in HubSpot to ensure referral tracking and ROI reporting are precise and actionable. • Support integration of customer mapping tools and external data sources into HubSpot to optimize route planning and outreach prioritization. • Assist with Dreem Core our internal referral platform to adapt to the needs of the team • Assist with ongoing development and build out of Map My Customers for the field team to utilize for route optimization and call planning. • Serve as the key operational partner to the VP of Provider Partnerships, translating strategic goals into field execution. • Assist in preparing monthly business reviews, dashboards, and growth reports for leadership. • Assist in hiring, onboarding, and performance evaluation for partnership team members. • Manage special projects such as territory expansions, partnership integrations, and new service line launches. • Act as the voice of the field in leadership meetings — surfacing insights, barriers, and success stories.

🎯 Requirements

• Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field (Master’s preferred). • 5+ years of experience in healthcare provider partnerships, sales enablement, or operations. • 3+ years in building or leading a field team. • Proficiency in CRM usage for reporting, workflows, dashboards, sequences and Superset analytics (or similar BI platforms). • Strong analytical background able to translate data into strategy and action. • Excellent communication, presentation, and training skills; comfortable facilitating workshops and leadership meetings. • High degree of initiative, organization, and accountability in a fast-moving, multi-market environment. • Exceptionally strong structure, operational rigor, and financial discipline; proven ability to build scalable processes, manage budgets, and allocate resources effectively. • Requires occasional travel for field visits as needed to support team performance and market growth.

🏖️ Benefits

• Fully remote work environment • Meaningful work that directly improves peoples’ lives • Be part of an international team across the US, Paris, Belgium • 1-2 team gathering a year • Comprehensive health benefits (medical, dental, vision) • 401(k) with company match • 20 days PTO + 10 paid holidays + paid sick leave • Internet reimbursement for remote employees • Miles and phone bill reimbursement • Marketing budget for snacks & lunch & learns