Regional Sales Manager, SoCal

🕒 July 10

🏄 California – Remote

🏄 California – Remote

💵 $119k - $152k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🤑 Sales

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Golden State Cider

WebsiteLinkedInAll Job Openings

11 - 50 employees

🍽️ Food & Beverage

🌾 Agriculture

👥 B2C

Food & Beverage • Agriculture • B2C

Golden State Cider is a California-based cidery that specializes in crafting dry ciders made from 100% fresh-pressed West Coast apples. Founded in 2012 on a small organic apple farm in Northern California, the company initially sold its products at local farmer’s markets, driven by a commitment to quality fruit and the belief that great cider is rooted in high-quality ingredients. With a focus on the unique flavors that different apple varieties can create, Golden State Cider emphasizes quality throughout its cider-making process, sourcing fruit from California, Oregon, and Washington.

📋 Description

• Achieve annual depletion, shipment, revenue, and profitability goals for the Southern California region while managing to the approved budget. • Drive distribution, visibility, velocity, and brand presence across all assigned markets. • Identify high potential accounts, market opportunities, and competitive insights to inform proactive strategy. • Lead all regional sales planning, goal setting, territory execution, and performance management for the Southern California team. • Build strong relationships with distributor leadership, account managers, and Sales Representatives. • Conduct regular market visits, work withs, performance reviews, and business planning sessions with distributors. • Monitor inventory levels and communicate proactively to prevent out of stocks or overstock issues. • Ensure timely and accurate forecasting, pricing alignment, ordering, and program execution. • Cultivate relationships with key retail, chain, bar, restaurant, and independent accounts throughout the region. • Support new item placements, menu features, displays, programming, promotional execution, and visibility initiatives. • Lead strategic account presentations, category insights, and brand education sessions. • Lead, train, develop, and mentor Southern California Sales Representatives and Market Managers. • Provide coaching, ride along, ongoing performance feedback, and support to drive accountability and consistent execution. • Foster a positive, collaborative, high performance culture across the regional team. • Partner with Marketing to align programming, brand priorities, and field execution. • Work closely with CEO and leadership team on planning, budgeting, and business reviews. • Provide frequent market feedback to support product development, innovation, and strategic planning. • Professionally represent Sonoma Craft at trade events, festivals, distributor meetings, and consumer facing engagements. • Deliver exceptional brand education, training, and storytelling in every channel.

🎯 Requirements

• Bachelor’s Degree: MBA preferred • Experience in Cider, Beer and Spirits preferred • A minimum of five (5) years related marketing experience • Outstanding leadership qualities with the ability to motivate others • A track record of proven and effective marketing strategies developing brands for small businesses with a grass roots mentality • Public Relations experience with existing relationships • Capable of understanding and interpreting syndicated market data and internal sales data in ways that turn that data into actionable marketing strategies. • Highly developed communication skills set including strong analytical skills, a hands-on approach, roll up one’s sleeves and be a self-starter.

🏖️ Benefits

• Health Care Coverage • Medical Insurance: 90% of the employee premium and 50% of dependent premiums covered • Dental & Vision Insurance: 100% of the employee premium and 50% of dependent premiums covered • Monthly Wellness Allowance $100 monthly reimbursement to support physical, emotional, and mental wellbeing, including gym memberships, fitness classes, yoga, strength training, or passes to Regional, State, or National Parks • Paid Time Off 10 days of PTO annually, accrued from your start date • Company Holidays 11 paid holidays each year • Cider & Beer Allotments Monthly product perks to enjoy our craft beverages • 401(k) Retirement Plan Eligibility begins after 90 days 100% match on the first 3%, and 50% match on the next 3% after one year of employment