Local Search Manager

🕒 September 25

🌲 North Carolina – Remote

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💵 $61.7k - $110.1k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 0%

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Logo of Driven Brands Inc.

Driven Brands Inc.

5001 - 10000 employees

Founded 1972

🚘 Automotive

💰 Post-IPO Debt on 2022-10

Automotive

Driven Brands Inc. is a leading provider of consumer and commercial automotive services, delivering a comprehensive range of car care solutions across over 5,000 brand locations. They service more than 70 million vehicles annually and offer a broad suite of services including paint, collision repair, glass replacement, oil changes, general vehicle maintenance, and car washes. The company's well-known brands include Take 5 Oil Change, Maaco, Meineke, CARSTAR, and 1-800-Radiator & A/C, among others. Driven Brands emphasizes convenience and customer satisfaction, positioning themselves as a one-stop shop for all automotive aftermarket needs. Founded with a strong heritage and a portfolio of trusted brands, Driven Brands also engages in franchise opportunities and charitable initiatives.

📋 Description

• Audit, continuously monitor, and analyze local listing performance • Identify issues, determine root causes, and implement systematic solutions • Evaluate content and technical performance and make timely recommendations and alterations • Identify, document, and manage SEO best practices for local listing management • Partner with brand marketing teams to develop reputation strategies • Solicit and act on customer feedback across multiple platforms • Develop SEO KPIs for consistent and comprehensive performance management and reporting across onsite and technical aspects • Manage SEO and reputation performance for the company's 4,000+ locations across its portfolio of automotive service brands • Collaborate with brand partners and development teams to improve local search presence and address content and technical improvements

🎯 Requirements

• Technical knowledge with the ability to translate complex topics for a non-technical audience • 3-5 years of experience managing SEO for local businesses • Broad and deep knowledge of marketing technology concepts, practices, and procedures • Experience in retail, QSR, or similar multi-location business segment • Experience with local listing tools such as Semrush • Experience with analytic tools such as Google Analytics • Experience with reputational platforms such as Yelp and Trustpilot • Exceptional communication and interpersonal skills • Detail orientation with strong analytical capabilities • Good problem resolution and communication skills • Ability to prioritize and multitask across several projects with competing deadlines • Positive attitude and team player

🏖️ Benefits

• Paid time off • Holiday pay • Health and wellness benefits • Early access to 50% of earned wages through the myFlexPay program

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