Senior Performance Marketing Manager

2 days ago

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Dropps

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eCommerce • Retail • B2C

Dropps is a company that offers powerful cleaning solutions for laundry and dishes, with a strong commitment to environmental responsibility and ethical excellence. They pioneer biobased formulas that are both effective and eco-friendly, utilizing innovative cleaning technologies to ensure a thorough clean without compromising the planet's health. Their products are cruelty-free and vegan, certified by Leaping Bunny and USDA as biobased, making them a conscientious choice for consumers. Dropps is a certified B Corp, illustrating their dedication to making a positive societal and environmental impact while conducting business.

11 - 50 employees

Founded 2014

🛍️ eCommerce

🛒 Retail

👥 B2C

💰 $16M Venture Round on 2020-02

📋 Description

• Lead performance marketing strategy and execution across paid channels including, but not limited to, Meta, TikTok, Google, Reddit, AppLovin, CTV and other emerging platforms. • Scale and optimize acquisition programs with a focus on efficiency, experimentation, and sustainable growth. • Manage full-funnel performance - from creative testing and audience strategy to landing page optimization and conversion performance. • Leverage AI-powered tools and large language models (LLMs) to streamline campaign ideation, creative iteration, and audience insights. • Explore automation opportunities in reporting, creative analysis, and A/B testing using AI-driven solutions. • Collaborate closely with the Senior Director of Growth to set priorities, design experiments, and surface actionable insights to leadership. • Partner cross-functionally with Creative, Product, and Lifecycle teams to build cohesive campaigns that connect brand storytelling with measurable performance. • Analyze and report on campaign performance weekly, identifying opportunities to improve CAC, ROAS, and LTV. • Test, learn, and iterate quickly - identifying new channels, creative formats, tools, and technologies to expand our reach. • Operate with a startup mindset: resourceful, data-informed, and comfortable moving fast in a dynamic environment.

🎯 Requirements

• 5+ years of hands-on digital marketing experience managing campaigns across multiple paid platforms (Meta, TikTok, Reddit, Google, etc.). • Proven experience in DTC or eCommerce marketing, ideally within a brand operating on Shopify or similar eCommerce platforms. • Proficiency in using Google Analytics, Looker, or other BI and reporting tools to analyze performance and inform strategy. • Demonstrated ability to scale and optimize performance programs across acquisition and retention. • Strong analytical and financial acumen - you understand CAC, ROAS, MER, LTV, and how they ladder up to growth goals. • Deep understanding of creative testing, landing page optimization, and attribution modeling as key growth levers. • Experience using AI tools or LLMs (e.g., ChatGPT, Jasper, Perplexity, Midjourney, etc.) to enhance creative development, workflow automation, or audience insights is highly preferred. • Experience working in fast-paced, startup or growth-stage environments where agility and experimentation drive success. • Excellent project management, communication, and collaboration skills. • A passion for sustainability and building brands that make a positive impact.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development