Regional Sales Director – NICU

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October 28

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GeneDx

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At GeneDx, we believe that everyone deserves personalized, targeted medical care—and that it all begins with a genetic diagnosis. Fueled by one of the world’s largest rare disease data sets, our industry-leading exome and genome tests translate complex genomic data into clinical answers that unlock personalized health plans, accelerate drug discovery, and improve health system efficiencies. It all starts with a single test.

1001 - 5000 employees

📋 Description

• Drive Regional Growth: Develop and execute strategic regional business plans that meet or exceed sales goals and align with GeneDx’s broader commercial objectives in the NICU segment. • Team Leadership & Development: Recruit, train, and coach a high-performing team of Strategic Account Directors who specialize in hospital-based and NICU accounts. Foster a culture of accountability, collaboration, and excellence. • Field Engagement & Coaching: Maintain a strong presence in the field by partnering with RAEs during customer visits, providing in-the-moment coaching, and ensuring alignment with sales strategies and customer needs. • Collaborate with regional health system directors to coordinate and optimize pull through efforts. • Market & Customer Expertise: Build deep understanding of NICU workflows, hospital decision-making, and payer dynamics to position GeneDx as the trusted partner in rapid diagnostic solutions. • Performance Management: Establish clear goals, review team performance regularly, and provide ongoing feedback to ensure continuous improvement and results. • Cross-Functional Collaboration: Work closely with internal partners—including Marketing, Market Access, Medical Affairs, and Product—to support hospital partnerships, clinical education, and contracting efforts. • Operational Oversight: Monitor regional performance metrics and resource utilization. Manage budget responsibly and ensure efficient allocation of investments that drive growth. • Cultural Leadership: Model GeneDx’s cultural principles—embrace change, communicate openly, act with integrity, be bold, and drive forward with purpose.

🎯 Requirements

• Bachelor’s degree in business, life sciences, or a related field required. • 7 + years of experience in sales and leadership roles within diagnostics, genomics, or NICU. • Proven success selling into NICU environments strongly preferred. • Deep understanding of complex sales cycles, contracting, and reimbursement in the hospital space. • Demonstrated ability to build and lead high-performing field teams. • Excellent communication, coaching, and presentation skills. • Proficiency in Microsoft Office and CRM systems. • Willingness to travel 40–60%, including nights or weekends for key meetings and conferences.

🏖️ Benefits

• Paid Time Off (PTO) • Health, Dental, Vision and Life insurance • 401k Retirement Savings Plan • Employee Discounts • Voluntary benefits