Senior Associate – Go-To-Market Strategy, Operations

November 21

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NASCO

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We deliver the capabilities and develop the products and solutions that create healthier outcomes for healthier lives. Born from the Blues, for the Blues, our common goals are so tightly aligned with health plan strategies that when our customers succeed, we succeed.

501 - 1000 employees

Founded 1987

📋 Description

• Develops and executes a revenue enablement roadmap that aligns with GTM strategy and business goals • Partners with Revenue & GTM Operations Lead to identify enablement priorities and define success metrics tied to growth outcomes • Designs, delivers, and maintains onboarding, ongoing training, and skill development programs that accelerate ramp time, and strengthen prospecting effectiveness, sales acumen, and value proposition consistency • Develops and maintains high-impact enablement materials - sales playbooks, talk tracks, client case studies, and others - that reflect NASCO’s value proposition and support every stage of the sales and cross sell process • Implements learning programs using modern enablement platforms, with strong governance, version control, and content accessibility (e.g., HubSpot) • Collaborates with Revenue Operations to deliver training on new processes, CRM functionality, and reporting • Defines enablement metrics, including ramp time, sales velocity content utilization; partners with Revenue Operations to measure enablement impact • Gathers feedback from commercial leaders and field teams to iterate programs and improve outcomes • Supports change management and communication for new processes, methodologies, and tools • Represents the enablement function as part of the broader Revenue Strategy & Operations team • Regularly reports outcomes and recommendations to leadership

🎯 Requirements

• Strong project management skills with experience leading cross-functional initiatives and influencing without direct authority • Deep understanding of SaaS GTM motions and business models • Excellent communication and stakeholder management skills • Skilled at translating complex ideas into clear, actionable learning experiences • Tech Savvy orientation with proficiency in CRM and enablement tools like Hubspot, Sales Navigator, ZoomInfo, and Excel • Proficient Analytical and data-driven, with experience linking enablement initiatives to measurable business outcomes • Strong understanding of product marketing, sales enablement methodologies, and learning best practices • Demonstrated ability to develop and deliver enablement strategies that drive seller performance • Self-directed, organized, and passionate about driving growth through capability building • 5 years of experience in GTM strategy, sales operations, or management consulting • 5 year experience in a high-growth SaaS company or consulting firm • 5 years experience in sales enablement, or commercial training within a fast-paced, high-growth agency environment • Preferred Experience: 1 year experience with SQL or data modeling tools is a plus • Bachelor’s degree in Business, Marketing, Economics, or related field or equivalent experience • Preferred Training, Certification and Education: MBA or Master’s degree in a relevant field a plus

🏖️ Benefits

• Physical and Mental Health Benefits • Choice of Blue Cross Blue Shield Medical, Dental, and Vision Plans • Telehealthcare – for Medical and Behavioral visits • Generous PTO with buy/sell options • 9 Company holidays, a floating day off, and a day off for volunteering • Employee Assistance Program • Wellness program - earn insurance discounts or credit towards health-related items • Financial Health Benefits • 401K Plan with employer matching contributions • Company-funded spending/reimbursement accounts to help with out-of-pocket medical expenses • Bonus and Recognition programs • Tuition Assistance • Consultation with financial planner • Basic Life & AD&D Insurance, Short and Long-Term Disability Insurance provided, and Supplemental Term Life Insurance is available • Group Discount programs - mobile, technology services, etc., to help you save money • E-Learning – Comprehensive and current library of e-learning and performance support assets, available on demand and at no cost