Lifecycle Marketing Manager

Job not on LinkedIn

🕒 June 29

🏄 California – Remote

🏄 California – Remote

💵 $140k - $175k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Earnest

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

💼 Consulting

📣 Marketing

💳 Fintech

Consulting • Marketing • Fintech

Earnest is a financial technology company specializing in refinancing and consolidating student loans. It offers options to help clients reduce their interest rates and tailor loan payments to fit their budgets, without any credit impact. The company focuses on client satisfaction, providing in-house support and flexible refinancing solutions. Earnest's services include refinancing student loans, Parent PLUS refinancing, and personal loans, with the aim of making higher education more affordable and manageable for students and their families. Known for transparent practices and competitive rates, Earnest has refinanced over $19. 6 billion in student loans.

📋 Description

• Own Lifecycle Strategy & Execution: Set the roadmap and execute hands-on campaigns across a meaningful portion of the customer journey • Drive Data-Backed Targeting & Creative: Establish a sharp POV on audience segmentation using behavioral and real-time data • Lead the Testing Agenda: Independently design, size, and analyze rigorous A/B and multivariate tests • Scale Cross-Product Growth: Build and scale strategic programs that move customers across the product portfolio • Partner & Influence Cross-Functionally: Lead across the organization by partnering seamlessly with Data Science, Product, Creative, and Legal

🎯 Requirements

• 6+ years of marketing experience with a highly analytical mindset • A degree in economics, engineering, statistics, math (or equivalent experience) • Proven track record of living in a 'test-and-learn' environment • Ability to form a sharp, evidence-backed perspective on audience, creative, messaging, and timing • Proactive operator who takes extreme ownership of the work

🏖️ Benefits

• Health, Dental, & Vision benefits plus savings plans • Mac computers + work-from-home stipend to set up your home office • Monthly internet and phone reimbursement • Employee Stock Purchase Plan • Restricted Stock Units (RSUs) • 401(k) plan to help you save for retirement plus a company match • Robust tuition reimbursement program • $1,000 travel perk on each Earnie-versary to anywhere in the world • Competitive days of annual PTO • Competitive parental leave