Senior Performance Marketing, Social Media Executive

Job not on LinkedIn

October 26

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EDGE

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Education • B2C • Productivity

EDGE is an educational institution specializing in English and writing programmes for primary and secondary students. They offer a range of courses including creative writing, English enrichment, and online classes, all designed to enhance students' creativity and writing skills. With small class sizes and personalized feedback, EDGE focuses on mastery of the English language to help students excel academically and gain confidence in their writing abilities.

11 - 50 employees

Founded 2021

📚 Education

👥 B2C

⚡ Productivity

📋 Description

• Take full ownership and run point on all digital performance marketing efforts • Develop and execute SEM, SMM, and SEO campaigns across Google, Facebook, Instagram, TikTok, LinkedIn, YouTube, and other emerging platforms • Manage end-to-end campaign execution: ad creation, targeting, optimisation, and reporting • Conduct keyword research, A/B testing, and continuous campaign improvement to maximise ROI • Allocate and track digital marketing budgets, identifying opportunities for cost optimisation • Collaborate with content, design, and operations teams to ensure campaigns are delivered seamlessly • Develop and implement social media strategies to grow engagement, brand awareness, and customer retention • Create, schedule, and post social content (graphics, captions, videos) aligned with campaigns and brand identity • Monitor trends, track engagement, and adjust content and posting strategies as needed • Handle customer interactions and feedback on social media to maintain a positive brand image • Plan and execute online and offline events including logistics, marketing materials, and post-event follow-ups • Track and analyse campaign performance, website traffic, social media metrics, and other digital KPIs • Generate actionable reports and insights to optimise campaigns and support decision-making • Execute data-driven A/B tests and adjust campaigns based on performance insights • Present campaign performance, insights, and recommendations to management regularly, demonstrating accountability for results and ROI • Be the main point of contact for all digital campaign performance, reporting, and optimisation strategies • Allocate and manage the digital marketing budget effectively to maximise ROI • Track and report on budget expenditure, ensuring transparency and accountability • Identify opportunities for cost savings and efficiency improvements in marketing spend

🎯 Requirements

• At least 3-4 years of experience in performance marketing, social media management or digital marketing • Hands-on experience executing paid campaigns (SEM, SMM, SEO) and managing social media accounts • Strong knowledge of CRM systems, WordPress/Elementor, and social media platforms • Proven ability to manage multiple campaigns and projects end-to-end, meeting deadlines and KPIs • Strong creative, strategic, and analytical skills to translate insight into action • Excellent time management, prioritisation, and multitasking skills in a fast-paced environment • Collaborative mindset, comfortable working with internal teams and external partners

🏖️ Benefits

• Work directly with an established leader and mentors who can help develop you and your career • A working environment that respects you and invests in you • A dynamic working environment that will constantly engage and challenge you • Opportunity to be part of a growth story