Product Marketing Manager

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November 20

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Employer Direct Healthcare

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Healthcare Insurance • Enterprise • SaaS

Employer Direct Healthcare is dedicated to providing affordable and high-quality healthcare for self-insured organizations and their employees. The company, through its Lantern Specialty Care Platform, connects members with top-performing doctors nationwide, ensuring stress-free recoveries and life-changing outcomes. Their services include surgery care, cancer treatment, and infusion care, focusing on delivering excellent care within driving distance of members through a network of over 2,000 surgeons and 1,500 facilities. Employer Direct Healthcare offers a curated network of excellent care providers, a new economic model that negotiates the best rates, and a commitment to supporting all planned procedures and cancer diagnoses. Their platform is particularly beneficial for organizations looking to reduce healthcare costs without sacrificing quality, providing tailored solutions for diverse employee populations across rural and urban areas.

201 - 500 employees

⚕️ Healthcare Insurance

🏢 Enterprise

☁️ SaaS

📋 Description

• Develop messaging frameworks and narratives that relay our brand value to specific audiences. • Create internal and external sales enablement collateral—including buyer personas, objection handling, presentations, one-pagers, customer case studies, and product demos—that increase win rates and reduce deal cycles. Consistently update and evolve materials to ensure accurate messaging and data; maintain strict quality standards for all public facing content. • Research and analyze market trends, buyer behavior, and competitor positioning, and empower cross-functional teams with relevant insights. • Influence the product roadmap by surfacing insights from from client, partner, and member feedback, and identifying opportunities for growth and innovation. • Develop, implement and manage scalable processes, such as reporting, win/loss analysis, and member testimonials, to scale impact and ensure consistent application of best practices. • Help establish the Product Marketing function at Lantern as a force multiplier for our growth strategy.

🎯 Requirements

• Minimum of 3 years of experience in product marketing • Minimum of 2 years in the healthcare industry • Excellent writing skills with the ability to pair impactful language with effective visuals • Exceptional attention to detail and ability to consistently meet deadlines • Demonstrated ability to use data to tell compelling, results-driven stories • Strong listening skills to translate high-level conversations into clear, actionable takeaways • Proven ability to partner cross-functionally in a highly collaborative way • Familiarity with established product marketing best practices and ability to replicate past success at Lantern • Possess a resourceful, "find a way" attitude with a team-player mentality • Passion for healthcare and a genuine curiosity about business dynamics • Experience with Figma is a plus • Experience in start-up environments or fast paced, rapidly scaling organizations is a plus

🏖️ Benefits

• Medical Insurance • Dental Insurance • Vision Insurance • Short & Long Term Disability • Life Insurance • 401k with company match • Paid Time Off • Paid Parental Leave