Paid Search Lead

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September 24

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Edurino | We are hiring!

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Education • B2C • Gaming

Edurino is a company that provides educational products for children, focusing on a digital play and learn system that combines physical figures, an ergonomic input pen, and an educational app. The app helps kids from ages 4-8 learn various subjects such as literacy, math, coding, and more in an engaging way. Their products are used by over 1,000 kindergartens, indicating a strong focus on early childhood education and development. The company aims to revolutionize digital education by providing tools that prepare kids for school and real life through fun and interactive learning experiences.

51 - 200 employees

Founded 2023

📚 Education

👥 B2C

🎮 Gaming

📋 Description

• Own the paid search channels focusing on Google Ads & Amazon Ads end-to-end: strategy, planning, execution, and reporting. • Set and deliver ambitious targets for new-customer revenue, ncROAS/CPA, and contribution margin within a fixed budget. • Develop and implement strategies for query/intent coverage, automated bidding guardrails, feed design, and account architecture. • Oversee robust experimentation frameworks across copy/assets, feeds, bidding, and landing pages with predefined decision thresholds and clear stop/scale rules. • Manage budgets, pacing, forecasting, and reporting with rigor and transparency, taking platforms, GA4, and BI into account for decision-making. • Build strong relationships with external partners, agencies, and platform representatives to unlock betas, negotiate support, and accelerate learning. • Drive innovation and stay ahead of platform changes, AI-driven automation, and emerging discovery surfaces. • Embed AI into operating processes to increase speed and quality (query clustering, negative discovery, feed enrichment drafts, anomaly detection, insight synthesis). • Build, lead, and mentor a small, high-output team and agencies, fostering a culture of pace, learning, and accountability. • Foster synergies with adjacent channels and align with broader company goals; collaborate across teams to ensure campaigns are insight-led and on-brand. • Orchestrate cross-channel arbitration between Google, Amazon, and brand to minimize cannibalization and maximize total MER/ncMER. • Share learnings and best practices across markets and channels to ensure scalable growth and consistent operating standards.

🎯 Requirements

• 8+ years’ experience in paid search, with deep expertise in e-commerce. • Demonstrable success in scaling spend and driving new-customer revenue while managing efficiency to strict budgets. • Hands-on experience with Google Ads (including Shopping and Search) and Amazon Ads. • Experience managing product feeds, campaign automation, and performance optimisation. • Leadership experience, ideally managing a small team and agency partners. • Analytical and commercial mindset; able to forecast, report, and pivot quickly. • Highly organised, proactive, and comfortable working at pace and with ambiguity. • Excellent communicator, able to influence at all levels and collaborate across functions. • Embrace AI as leverage and integrate it into workflows (query clustering, feed enrichment, anomaly detection, insight synthesis). • Advantage: pertinent experience in a high-growth DTC e-commerce scale-up. • Advantage: deep understanding/experience with target group ‘parents & families’. • Advantage: Fluency in German. • Company language: English.

🏖️ Benefits

• You own your schedule and location - what matters is what you move. • Remote-first, outcome-focused; work remotely from anywhere in Germany or the UK. • Regular in-person events; full-company meetups twice a year and frequent team meetups. • Equity for everyone; every team member gets a share package. • KITA allowance (Germany). • Bike leasing (JobRad) (Germany). • Company pension scheme (Germany). • Company-provided equipment (Mac or Windows). • Exclusive employee discounts. • Onboarding box. • Budget and mentorship for professional growth and promotion.