Performance Marketing Specialist

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November 13

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.efficiently

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B2B • Construction • SaaS

.efficiently is a productivity partner that provides simple yet powerful software tools and staffing solutions specifically tailored for the construction industry. Their mission is to enhance business efficiency, reduce costs, and accelerate growth for their partners by offering industry-trained talent and innovative design processes that streamline collaboration between developers, builders, and designers.

501 - 1000 employees

Founded 2015

🤝 B2B

☁️ SaaS

📋 Description

• Run outbound campaigns with tools like Instantly, Klayvio and SendPotion—our AI video platform. • Launch and manage cold outbound email campaigns using Instantly/Klaviyo • Plan, launch and manage all aspects of the campaign including campaign plans of audience segmentation, creative messaging, tools management and results. • Organize campaign workflows, ideas, and assets. • Deploy hyper-personalized AI video campaigns using platforms like SendPotion • Personalize outreach at scale using tools like AI scripting and video voiceover tools—and bring new tools into the stack regularly • Own your metrics: open rates, replies, clicks, booked demos, and activations • A/B test messaging, cadence, and formats weekly voice, video, and email • Collaborate with the Brand & UX team for fast-turn creative assets and campaign-ready visuals • Maintain reporting dashboards and share weekly insight on what’s working and what’s not

🎯 Requirements

• 3-5+ years of experience in marketing execution, preferably at a startup or fast-paced SaaS company. • Are obsessed with AI tools and can’t imagine executing campaigns without them • Prior success in launching cold-to-conversion campaigns from scratch • Creative thinker and strong writer you bring bold ideas to life, write smart, on-brand content fast, and aren't afraid to think outside the box. • Strong experience in: Instantly, SendPotion, or similar cold outbound tools. • Klaviyo (or similar) for email marketing. • Figma for light creative work. • High output, self-motivated, structured thinker. You execute without hand-holding. • Comfortable working remotely, with a small, fast-moving team. • Bonus Points For: A portfolio of AI-driven campaign work you’re proud of • CRM experience using salesforce

🏖️ Benefits

• 100% remote • flexible hours • high autonomy