Lead Digital Marketing Specialist

October 7

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Embrace Software Inc

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Software • Finance • Education

Embrace Software Inc. is a business investment company that specializes in acquiring and building world-class software businesses across various industrial sectors. With a focus on mission-critical software, Embrace aims to add value to its portfolio of companies, which range from small and medium-sized businesses to Fortune 500 firms. The company supports its acquired businesses by providing resources and operational expertise to foster growth and enhance customer satisfaction.

201 - 500 employees

Founded 2021

💸 Finance

📚 Education

📋 Description

• Partner portfolio company presidents & Sales team executives to define marketing priorities and create go-to-market strategies aligned with growth goals • Build and implement group-wide marketing playbooks — covering brand guidelines, campaign templates, messaging frameworks, and performance dashboards • Oversee consistent brand messaging across digital assets (websites, campaigns, collateral, and social channels) • Build brand engagement across LinkedIn, Facebook, industry forums, and digital communities • Partner with creative and content teams to elevate brand storytelling through thought leadership, case studies, and success stories • Design and execute multi-channel lead generation campaigns that nurture prospects through the customer journey (awareness → engagement → conversion) • Collaborate with sales and CRM teams to align marketing-qualified lead (MQL) definitions and improve pipeline attribution • Analyze market trends, competitor positioning, and customer insights to inform portfolio-wide marketing strategies • Lead SEO strategy and execution: keyword research, site audits, content optimization, backlink strategy, and technical SEO improvements • Manage and optimize campaigns across LinkedIn, Google Ads, and other relevant platforms • Lead email marketing campaigns (segmentation, automation, A/B testing, performance tracking) • Oversee website content, landing pages, and analytics to improve conversion rates • Drive SEO strategy (on-page, off-page, keyword research, content optimization) to increase organic visibility and traffic • Build SEO playbooks to scale best practices across multiple companies • Collaborate with product/engineering teams to ensure websites are optimized for search performance • Monitor performance metrics (rankings, traffic, conversions) and report progress to leadership • Create and manage engaging content calendars for portfolio brands across LinkedIn, Facebook, Twitter, and industry forums • Monitor engagement, track ROI, and recommend optimizations for each channel • Use tools like Google Analytics, HubSpot, SEMrush, Zoho Campaigns, or Salesforce Marketing Cloud to track campaign performance • Provide regular reports on KPIs (traffic, leads, CTR, conversions, ROI) • Prepare and present regular performance reports to senior management, providing actionable insights and strategic recommendations • Work closely with sales operations, creative, and content teams to ensure consistent execution • Train and support marketing resources within portfolio companies to adopt and scale marketing & Sales initiatives • Communicate the marketing strategy and progress to all key stakeholders in a clear and compelling manner.

🎯 Requirements

• 7–10 years of experience in B2B SaaS Digital marketing with Multi-Channel exposure (preferably in Industrial/Manufacturing /Fintech) • Strong expertise in SEO, SEM, Google Ads, LinkedIn campaigns, and email automation platforms • Strong SEO background — hands-on experience with audits, keyword research, optimization, and tools like SEMrush, Ahrefs, Moz, Google Analytics, and GSC • Track record of driving measurable growth in leads, traffic, and brand visibility • Excellent content development, copywriting, and storytelling skills • Strong analytical ability with experience using Google Analytics, HubSpot, Zoho, Salesforce, or similar platforms • Ability to manage multiple portfolios/projects simultaneously • Excellent communication and stakeholder management skills • Bachelor’s degree in Marketing, Business, or a related field

🏖️ Benefits

• Competitive salary commensurate with experience • Opportunities for career advancement and professional development • Experience collaborating with a diverse, global team within a remote work setting