Social Media Manager – Contract

🕒 September 11

🇺🇸 United States – Remote

⏳ Contract/Temporary

🟠 Senior

🔴 Lead

💕 Social Media Manager

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Empathy

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

⚖️ Legal

📦 Logistics

💰 Series B on 2024-03

Healthcare • Legal • Logistics

Empathy is a company that provides comprehensive support systems for families experiencing loss. Their flagship product, Empathy LifeVault™, empowers families to create estate plans for a secure financial future. The company offers personalized Care Plans tailored to the urgent needs of families, helping them navigate the challenges of loss with human care enhanced by technology. This includes time-saving tools for administrative tasks, grief support through audio companions and exercises, and assistance with the probate process. Empathy also collaborates with partners like life insurance companies, consultants, and employers to extend their support to beneficiaries and employees during tough times.

📋 Description

• Own Empathy's organic social strategy and execution end-to-end, leading with LinkedIn and Instagram and extending to other platforms as appropriate • Build and grow engaged audiences across consumer/member communities and B2B audiences including insurers, wealth firms, agents, advisors, benefits leaders, and HR • Own copy and creative direction for platform-native content, publishing consistently and partnering with Design • Translate campaigns, product launches, research, reports, client stories, user testimonials, and brand moments into social-first stories tailored to each audience and channel • Drive thought leadership and executive and employee amplification on LinkedIn to reach and influence B2B buyers • Set goals, track engagement and audience growth, and turn performance data into creative direction • Run continuous testing across hooks, formats, timing, and angles, and report on results • Steward Empathy's brand voice with care and emotional intelligence around loss, caregiving, and serious illness • Use AI tools to accelerate ideation, production, and iteration without compromising quality or trust • Stay ahead of platform trends, formats, and algorithm shifts • Collaborate with Brand Design, Motion Design, and external partners as needed

🎯 Requirements

• 7+ years managing organic social for a leading, memorable, and forward-thinking brand, ideally spanning both consumer and B2B audiences • A track record of growing and engaging audiences, with a data-driven, results-oriented approach • An excellent writer with a clear creative vision, and a passion for storytelling, who knows how to direct our Design team and leverage the right tools to bring ideas to life and drive results • Deep fluency in LinkedIn (B2B thought leadership and amplification) and Instagram, with comfort extending to TikTok, YouTube, or X • Strong brand and storytelling instincts, and the emotional intelligence to handle sensitive subject matter with care • Ability to translate complex or regulated topics into clear, resonant, and trustworthy content • Strong grasp of B2B personas and how to make a brand relevant to business buyers, not just consumers • Fluency with AI tools for content creation and workflow acceleration • Analytical: fluent in social metrics and reporting, and able to turn data into creative decisions • A self-directed operator who thrives in a fast-paced startup and manages multiple priorities at once • Ability to work east coast hours • Bonus: experience in health tech, insurance or benefits, fintech, or another trust-sensitive, B2B2C category • Independent Contractor (1099) • Portfolio with links to social channels, campaigns, or content personally owned, including role and results