Senior Manager, Web Strategy – Experience

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🕒 July 22

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Employ Humanity

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2017

💼 Consulting

📣 Marketing

👥 HR Tech

Consulting • Marketing • HR Tech

Employ Humanity is a leadership development and culture design firm founded by Bill Marklein that helps organizations build servant leadership, stronger workplace culture, and employer branding through keynote speaking, workshops, conferences, training programs (including Sunday Night Leadership®), team courses, and strategic retreats. The company organizes events like Leadership Day at Lambeau Field, offers speaking and corporate training services, and promotes workplace excellence and employee engagement to business audiences. Employ Humanity also maintains a large social audience and supports membership, nominations, and awards to celebrate leadership and great workplaces.

📋 Description

• Own the vision and roadmap for all four web domains (Employ, JazzHR, Lever, and Jobvite). • Drive a rigorous, data-driven approach to improving conversion across the funnel, including landing pages and site flows. • Own organic growth strategy, including technical SEO and on-page optimization. • Partner with Product Marketing and Content to ensure site content is clear and compelling. • Continuously refine site structure, navigation, and user flows to improve discoverability, engagement, and conversion. • Ensure each brand is distinct while maintaining consistency and scalability. • Build and scale a culture of testing (A/B, multivariate). • Define and track key web KPIs and use these insights to drive ongoing decisions. • Oversee development and technical execution to ensure the site is functioning well and scalable.

🎯 Requirements

• 7+ years in web strategy, growth, or digital experience roles within B2B SaaS or tech. • Proven experience owning a website or web program end-to-end, including strategy design, execution, and performance optimization. • Strong track record of improving web conversion rates through testing, optimization, and user behavior insights. • Deep understanding of SEO fundamentals, with awareness of emerging trends like AI-driven search and GEO. • Strong instincts for content, messaging, and user experience, with the ability to improve clarity and engagement. • Demonstrated success managing internal teams as well as external agencies, consultants, and vendors. • Comfortable working with analytics tools and using data to inform decisions and prioritize work. • Familiarity with web development, platforms like Vercel & Sanity, and reporting tools like Google Analytics, SEMRush, and Prompt Watch. • Self-starter who identifies opportunities and drives improvements without needing direction. • Strong bias toward testing, learning, and iterating quickly.

🏖️ Benefits

• Unlimited PTO: Trust-based time off so you can recharge and bring your best self to work. • Comprehensive benefits: Medical, dental, and vision coverage to support you and your family’s health and well-being. • Learning & development programs: Access to training, mentorship, and development resources to grow your skills — from HR operations to total rewards strategy.