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Product Marketing Manager

🕒 September 4

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 14%

infoinfo

🗣️🇩🇪 German Required

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Logo of envelio

envelio

51 - 200 employees

💼 Consulting

📦 Logistics

⚡ Energy

💰 Series A on 2019-12

Consulting • Logistics • Energy

envelio is a company specializing in smart grid technology that provides an Intelligent Grid Platform to digitize, automate, and unify planning and operation processes for distribution system operators (DSOs). Their platform addresses challenges posed by the energy transition by helping integrate renewable energy sources like wind and photovoltaic systems into power grids. envelio's solution enhances data transparency, process efficiency, and cost-effectiveness in grid management, aiding in grid expansion and investment decision-making. The company is committed to promoting the energy transition and offers digital tools to manage grid operations more effectively.

📋 Description

• Develop content for comprehensive go-to-market campaigns to position products with customers and in the market • Work closely with Product, Sales, and Customer Experience teams to align marketing initiatives with product development and target audiences • Develop and execute international go-to-market strategies for new product launches and feature releases • Create clear product messaging and stories to differentiate solutions • Incorporate product adoption data and customer feedback to continuously optimize strategies and tactics • Conduct research into customer needs, market trends, and the competitive landscape • Support Product Development with product naming and messaging • Develop audience-specific content for the website and external communications, including case studies, white papers, product brochures, and feature news • Create targeted cross-selling campaigns with the Customer Experience team • Collaborate with Product Management to understand the product roadmap and align marketing initiatives • Monitor and analyze the performance of product marketing initiatives, campaign effectiveness, product adoption, and customer feedback

🎯 Requirements

• Degree in Business Administration, Economics, Communications, Marketing, or a related field • Ability to translate technical content into clear, market-ready communications • Willingness and ability to develop a detailed understanding of complex customer and partner use cases • Confidence communicating with domain experts and technical teams about use cases, data, systems, integrations, and technical requirements • Professional experience managing projects independently • Knowledge of marketing principles and external go-to-market communications • Fluent written and spoken German and English • Ability to use common AI tools effectively to deliver business value • Collaborative, team-oriented approach

🏖️ Benefits

• Fully remote or hybrid, with an office option • Work remotely from abroad for up to three months per year from anywhere in the EU or the US • 30 vacation days plus 3 company holidays • Urban Sports Club membership • Professional mental well-being support for you and your family through nilo • Monthly mobility budget, e.g. for JobRad or public transport • Time and budget for individual professional growth • Optional company pension plan • Regular tech and growth talks for internal knowledge sharing • Regular company and team events

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