Head of Marketing

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EoT Labs

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Web 3 • B2B • Enterprise

EoT Labs is building the next generation of the Internet of Things — the Economy of Things. The company develops, incubates and supports open-source projects focused on a Web3-enabled Machine Economy, enabling devices to exchange value autonomously and securely using blockchain and decentralized technologies. EoT Labs works with large enterprises across industries (notably automotive and industrial partners) to pilot and deploy machine-to-machine value exchange and related infrastructure.

11 - 50 employees

🌐 Web 3

🤝 B2B

🏢 Enterprise

📋 Description

• Lead & Grow the Team: Inspire and scale a global team across Marketing, Community, PR, and Events – while working hand-in-hand with the Creative team. • Own Growth: Scale users, developers, and ecosystem adoption. Track funnels, CAC, LTV, conversion, and retention — and act on insights. • Drive Adoption: Partner with our CBO to design and execute country-by-country go-to-market strategies across priority regions. • Shape Brand & Content: Oversee all output, from campaigns to visuals, ensuring world-class quality and consistency across every post and engagement. • Amplify Ecosystem: Highlight project successes, attract new builders, and make peaq the go-to brand in the Machine Economy in and beyond Web3. • PR, Narrative & Positioning: Build up peaq’s core narratives in tech and mainstream media. Be comfortable as a spokesperson on stage, with media, and with partners. • Community & Social: Lead channels with a voice that resonates beyond crypto; ship content and incentive loops that convert attention into active builders and users. • Events & Partnerships: Curate hackathons, summits, and activations with measurable pipeline and community impact. • Ops & Analytics: Own martech, dashboards, budget pacing; create systems and processes that scale globally.

🎯 Requirements

• 7+ years of experience in senior marketing roles with 2+ in leadership. • You’ve either scaled a top-100 Web3 project with standout comms and growth, or run marketing/growth at a leading global tech company and are a strong Web3 advocate, or have led your own web3 focused marketing agency for 5+ years successfully. • Proven track record delivering at least 2 successful digital product GTMs with public, measurable results. • Experience managing and scaling teams in high-growth environments. • Exceptional communicator and storyteller. Your English is on par with the King’s and you hold everyone to the highest standards of expression. • You’re a full stack marketer. • Sales-minded: you can pitch, persuade, and close. • You get the Web3/crypto culture, especially on X. • Strong sense for the brand – what works, what doesn’t – and you’ve got a keen eye for detail. You’re a perfectionist. • Ability to translate deep tech into simple, compelling narratives.

🏖️ Benefits

• Remote first. You’ll be joining a team working from all over the world. • Flexible working arrangements. Create your own journey with flexible working schedules and locations. • The opportunity to build and contribute to high-impact projects in a new industry that will positively shape the lives of hundreds of millions of people. • High growth potential. Room to grow professionally, while learning new skills and working at the cutting edge of the decentralized Machine Economy. • A warm and open culture at an international organization with team members from all four corners of the globe. • An environment that values autonomy, team spirit and open communication.