Senior Brand Manager – Pharma Consumer Health

Job not on LinkedIn

November 25

Apply Now

Receive Emails with Similar Jobs

Dr. Reddy's Laboratories

WebsiteLinkedInAll Job Openings

Established in 1984, we are a global pharmaceutical company headquartered in Hyderabad, India. Driven by our purpose of ‘Good Health Can’t Wait’, we work to provide access to affordable and innovative medicines. We offer a portfolio of products and services including APIs, generics, branded generics, biosimilars and OTC. Our major markets include USA, India, Russia & CIS countries, China, Brazil and Europe. As a company with a history of deep science that has led to several industry firsts, we continue to plan ahead and invest in future growth drivers such as access to novel molecules, digital therapeutics and consumer healthcare. As an early adopter of sustainability and ESG actions, we released our first Sustainability Report in 2004. Our current ESG goals aim to set the bar high in environmental stewardship; access and affordability for patients; diversity; and governance. For more information, log on to: www.drreddys.com.

10,000+ employees

💰 Post-IPO Equity on 2022-10

📋 Description

• As Brand Manager for Consumer Health at DRL Spain/ Portugal, you will lead the strategic development and execution of brand plans for the Nicotinelle portfolio. • You will be responsible for driving brand growth, market share, and profitability in alignment with DRL's mission to provide affordable and innovative healthcare solutions supporting our local partners. • Develop and implement annual brand plans and long-term strategies for assigned products with local co marketers. • Conduct market analysis to identify growth opportunities and consumer insights. • Share brand positioning from Global Marketing, messaging, and value proposition to your countries (adapt, translate when required). • Co Lead integrated marketing campaigns across digital, retail, and healthcare channels. • Collaborate with co marketers to brief media agency. • Support Co marketers creative agencies and internal teams to develop or localize impactful promotional materials. • Develop or localize promotional materials. • Successfully manage product launches and lifecycle strategies in collaboration. • Act as daily contact with Co marketers. • Liaise with sales teams to gather field insights and ensure alignment. • Gather field insights and competitor intelligence from reps to enhance performance. • Track budgets and assist with PO creation and invoice processing. • Maintain product documentation, marketing approval workflows, and internal portals. • Track all advertising documentation according to internal regulatory process. • Build reporting template & Monitor brand performance through KPIs (sales, market share, ROI, distribution). • Create monthly reports and presentations for the cluster team on performance, market updates, and competitor actions. • Analyze campaign effectiveness and optimize marketing spend. • Prepare regular performance reports and strategic recommendations. • Work closely with Sales, Regulatory, Medical Affairs, and Supply Chain teams of Dr Reddy & Co marketer. • Align brand strategies with commercial objectives and compliance standards, and Global vision. • Support training and engagement initiatives for field force. • Propose local insights and feedback to French headquarters to influence broader strategy. • Identify consumer trends and unmet needs to guide new product development. • Contribute to portfolio expansion strategies in the Spanish market.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Pharmacy, or Life Sciences (Master’s preferred) • Minimum 8-10 years of experience in brand management within the pharmaceutical /consumer health industry (on OTC medicine) • Creativity and innovation mindset • Strategic thinking and analytical skills • Strong communication and stakeholder management • Results-driven and performance-oriented • Adaptability and cultural awareness • Agility • Autonomy (will be the only CHC people within the EUG BU) • Needs to master regulatory environment for drugs • Proven track record in launching and growing CHC brands. • Strong understanding of Spanish healthcare and retail market dynamics. • Experience in digital marketing and omnichannel strategy. • Fluent in Spanish and English. • Previous experience in Portugal business is a plus.

🏖️ Benefits

• At Dr Reddy's we actively help to catalyse your career growth and professional development through personalised learning programs. • The benefits you will enjoy at Dr Reddy's are on par with the best industry standards.