Demand Generation Manager – Lifecycle, Email

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November 20

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Eve

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Artificial Intelligence • Legal • Fintech

Eve is the first legal AI that assists throughout the entire case lifecycle, efficiently managing tasks from case intake to litigation. By leveraging cutting-edge artificial intelligence, Eve enables law firms to identify high-potential cases, draft legal documents seamlessly, and respond to discovery demands swiftly. With its capabilities, Eve allows attorneys to focus on strategy and relationships, ultimately driving significant growth and better outcomes for clients.

11 - 50 employees

🤖 Artificial Intelligence

💳 Fintech

📋 Description

• Define the lifecycle and email strategy for prospects and customers, aligned to ICPs, buying stages, and adoption milestones. • Build a modular nurture framework (welcome, education, consideration, competitive, reactivation) with clear entry/exit rules and next-best-action logic. • Launch event-driven emails tied to behaviors (web, intent, product usage), stages, and account context; maintain a library of triggered plays. • Own newsletter production, variants by segment/vertical, and scalable content assembly using templates, snippets, and dynamic blocks. • Operationalize firmographic, technographic, and intent signals; implement dynamic fields and content rules to personalize at scale. • Run structured tests on subject lines, copy, offers, send time, frequency, and audience; document learnings and roll out playbooks. • Own list health, consent/opt-down logic, bounce/spam monitoring, and domain reputation; partner with RevOps on data hygiene. • Instrument dashboards for volume, engagement, conversion, sourced/influenced pipeline, velocity, and expansion impact; communicate results and next steps to stakeholders. • Work with Brand/Content for assets, Product/CS for adoption and upsell journeys, RevOps/Data for audience logic, and Sales/SDR for field alignment.

🎯 Requirements

• 5–8+ years in B2B SaaS lifecycle/email or demand gen with end-to-end ownership of nurtures, triggered programs, and newsletters that drive pipeline and revenue. • Hands-on with MAP/CRM (HubSpot + Salesforce), confident building segments, dynamic content, and multi-step programs. • Strong experimentation mindset; comfortable with funnel metrics and attribution • Experience managing domain reputation, list hygiene, consent frameworks, and compliance standards. • Clear, concise copy that maps value props to personas and stages; able to brief and iterate quickly with Content/Creative. • Partners well with Content, Brand, Sales, Product, CS, and RevOps; brings crisp documentation and executive-ready reporting. • Uses AI on a daily basis in your professional and personal life.

🏖️ Benefits

• 💰 Competitive Salary & Equity • 💹 401(k) Program with Employer Matching • ⚕️ Health, Dental, Vision and Life Insurance • 🩼 Short Term and Long Term Disability • 🚗 Commuter Benefits • 🧑‍💻 Autonomous Work Environment • 🖥️ Office Setup Reimbursement • 🏝 Flexible Time Off (FTO) + Holidays • 🚀 Quarterly Team Gatherings • 🥪 In office Perks