Growth Marketing Manager

2 days ago

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EverCommerce

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SaaS • B2B • eCommerce

EverCommerce is the leading service commerce platform, providing vertically-tailored, integrated SaaS solutions to over 500,000 global service-based businesses. Established in 2016, EverCommerce offers software solutions that help businesses market their services, streamline day-to-day operations, and enhance customer engagement. The company specializes in powering the service economy with digital transformation across multiple industries, including Home & Field Services, Health Services, and Fitness & Wellness. EverCommerce's technology aims to accelerate growth, improve operations, and increase retention for small and medium-sized businesses, transforming the way they interact with customers through modern digital and mobile applications.

1001 - 5000 employees

Founded 2016

☁️ SaaS

🤝 B2B

🛍️ eCommerce

💰 Private Equity Round on 2019-07

📋 Description

• Develop and implement end-to-end demand generation strategies across several software solutions, that align with EverPro’s business goals, focusing on scalable lead generation and nurturing initiatives. • Identify and prioritize high-impact channels, including email marketing, paid media, SEO, content, social media and site CRO. • Design and manage integrated marketing campaigns (traditional, digital and events) to build brand awareness, generate leads, and nurture prospects through the buyer’s journey. • Create targeted and segmented campaigns to reach high-value accounts in collaboration with Sales, Product, and Marketing support teams. • Build, optimize, and manage lead nurturing programs to ensure prospects are effectively engaged and moved through the pipeline to exceed target KPIs and maximize marketing spend ROI. • Collaborated with cross-functional teams to align partnership strategies with overall business goals, ensuring seamless integration of partner solutions into marketing programs. • Track, measure, and report on both holistic and individual campaign performance, using metrics to drive insight-based optimizations across channels and tactics. • Work closely with Sales leadership to ensure demand generation strategies align with sales priorities and pipeline goals. • Collaborate on target account lists, lead scoring criteria, and qualification processes to drive seamless lead handoff and enhance lead-to-revenue speed and conversion rates. • Regularly test, analyze, and refine demand generation initiatives and tactics, optimizing elements such as content, channels, and targeting based on performance.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field; advanced degree a plus. • 7+ years of experience in B2B demand generation, in SaaS or technology, with a proven track record of driving pipeline growth. • Deep experience with marketing automation, CRM platforms, and demand generation tools (e.g. Marketo, Salesforce). • Proven success in designing and executing highly effective omni-channel lead generation campaigns and nurturing programs. • Strong analytical and quantitative skills with a focus on using data to drive insights and optimizations to existing campaigns and to identify industry trends, market and channel expansion opportunities. • Knowledge of field service management or experience marketing to service-based businesses is highly desirable. • Excellent communication and project management skills with the ability to collaborate cross-functionally, manage teams and multiple projects. • Ability to multi-task and prioritize effectively in a fast-paced, highly matrixed environment • Outstanding communication, interpersonal and presentation skills • Excellent organizational time, and team management skills.

🏖️ Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid • Continued investment in your professional development • Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend. • 401k with up to a 4% match and immediate vesting • Flexible and generous (FTO) time-off • Employee Stock Purchase Program