Director of Performance Creative

🕒 October 13

🇺🇸 United States – Remote

💵 $180k - $200k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 21%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Everyday Dose

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11 - 50 employees

🍽️ Food & Beverage

🧘 Wellness

👥 B2C

Food & Beverage • Wellness • B2C

Everyday Dose is an alternative to normal coffee and stimulants. They are the first mushroom company to combine functional mushrooms, collagen protein, and nootropics to activate your DOSE (Dopamine, Oxytocin, Serotonin & Endorphins).

📋 Description

• Build and run the creative engine • Hire and lead a pod of creative strategists and performance editors • Set concept volume, testing cadence, and creative standards • Own the pipeline from insight through brief, shoot/edit, launch, performance read, and iteration • Own throughput and the effect of creative on blended CAC • Translate performance data and customer research into creative frameworks, including angles, hooks, formats, and segmented product lanes • Build customer personas and scale into new ones • Own the creative testing system using structured hypotheses, clean reads, and learning loops • Build a library of what works and why • Partner with growth on measurement and with the data team on performance analysis • Direct creator and UGC output • Write briefs and set formats for creator content • Own content acquisition strategy end to end • Set visual and tonal guardrails across the customer journey, including subscription retention • Collaborate with Product on launches and positioning, Retail on adaptation, CX on customer insights, and Growth on budget allocation • Establish a functioning creative pod and operating cadence within 90 days • Increase concept volume and iteration velocity • Improve blended CAC attributable to creative • Document a test-backed point of view on what works for customers • Build a hypothesis-driven team

🎯 Requirements

• 8+ years in performance creative and/or direct-response marketing, with real ownership of paid video • Personally led a team producing video ads at volume, in-house or at a performance creative shop • Experience marketing physical products direct to consumer • DTC or CPG background • Supplements, wellness, beauty, or fitness experience is a strong plus • Fluent in performance metrics including hook rate, thumbstop, hold, CVR, CPA, blended CAC, and LTV • Strong instincts for female-focused wellness brands and understanding of the midlife female consumer • Taste and ability to articulate why creative works • Daily use of AI tooling for ideation, iteration, and QA • Bonus: experience scaling a nine-figure DTC brand • Bonus: built and mentored a creative team while managing up to a demanding executive • Bonus: direct-response or VSL background • Bonus: located in Austin or open to relocating there • Bonus: experience with ingestible or supplement brands and subscription replenishment models • Application must include three successful ads with performance context, one failed ad with learnings, and a response outlining first three moves for a wellness brand with rising CAC

🏖️ Benefits

• Performance bonus • Equity • Health, vision and dental insurance • Prescription coverage • Employer covers 75% of premiums • 401(k) match: 80% of contributions, up to 5% of salary • $500 a month wellness credit through JOON • Backup childcare through Helpr • Generous time off • Free product

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