AI Marketing Analytics Director, Consumer Lending

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November 20

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Experian

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Artificial Intelligence • B2B • SaaS

Experian is a global leader in digital experience, technology, and transformation. They partner with recognized brands to enhance customer understanding, innovate product strategies, and implement agile technology solutions. With a focus on delivering superior customer experiences through AI, cloud architecture, and project management, Experian helps businesses streamline their operations and achieve their objectives effectively.

10001 employees

Founded 1996

🤖 Artificial Intelligence

🤝 B2B

☁️ SaaS

📋 Description

• Lead the design, development, and implementation of AI-driven marketing analytics solutions across the consumer credit lifecycle (prospecting, acquisition, portfolio management). • Hands-on building and iteration on agentic AI solutions using coding languages and packages, contributing directly to the development of intelligent agents can marketing decision-making and optimization. • Champion the use of agentic AI intelligence to enhance campaign targeting, personalization, and optimization. • Drive the development of new analytical products and services, using Big Data platforms and cloud-based infrastructure. • Be a subject matter expert on credit bureau data, marketing attribution, and predictive modeling in consumer lending. • Foster a culture of innovation, accountability, and learning. • Collaborate with partners across Marketing, Product and Technology to align analytics projects with strategic goals. • Oversee the deployment and monitoring of machine learning models in production environments, ensuring performance, compliance and scalability. • Present insights, strategies, and recommendations to senior leadership and external clients. • Translate business requirements into actionable AI solutions, balancing innovation with operational feasibility.

🎯 Requirements

• Bachelor's degree in Data Science, Computer Science, Statistics, Marketing Analytics, or related field • Demonstrated expertise in marketing analytics within consumer lending or financial services. • Hands-on expertise in building agentic AI systems, with practical experience applying these techniques to real-world marketing analytics or consumer lending use cases • Advanced proficiency in Python, Spark and modern AI agent frameworks with a portfolio of implemented agent-based solutions. • 8+ years of experience in data science or analytics, with 2 years in a leadership role.

🏖️ Benefits

• Great compensation package and bonus plan • Core benefits including medical, dental, vision, and matching 401K • Flexible work environment, ability to work remote, hybrid or in-office • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays