Marketing Manager – Automotive

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November 8

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Experian

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Artificial Intelligence • B2B • SaaS

Experian is a global leader in digital experience, technology, and transformation. They partner with recognized brands to enhance customer understanding, innovate product strategies, and implement agile technology solutions. With a focus on delivering superior customer experiences through AI, cloud architecture, and project management, Experian helps businesses streamline their operations and achieve their objectives effectively.

10001 employees

Founded 1996

🤖 Artificial Intelligence

🤝 B2B

☁️ SaaS

📋 Description

• Develop marketing strategies and campaigns that improve brand presence and drive traffic and leads. • Share the company's story through compelling content and increase pipeline growth. • Build and maintain a strong and consistent brand presence through a wide range of online and offline marketing channels. • Execute plans and bring energy to the team. • Plan, develop, and execute successful marketing strategies, integrated campaigns, and tactics that boost brand reputation, build pipeline and drive revenue. • Develop content marketing plans across channels including; websites, blogs, events, email, e-newsletters, social media that attract and convert the target market. • Produce valuable content that engages, educates and motivates target groups. • Own the implementation of marketing plans and tactics to achieve team goals. • Generate and oversee the creation of customer testimonials and compelling case studies.

🎯 Requirements

• Bachelor's Degree • 10+ years of experience developing B2B marketing strategies, marketing plans, and tactical execution. • Experience in the Automotive or related industry. • Experience with outstanding creative writing, developing impactful content, taking complex technical information and translating it into compelling stories for a B2B audience. • Experience executing integrated marketing campaigns across digital marketing channels and utilizing best practices. • Experience navigating in a collaborative, cross-team capacity • Up-to-date with the latest trends and best practices in marketing and content marketing. • Demonstrated proficiency with marketing applications of AI tools

🏖️ Benefits

• Great compensation package and bonus plan • Core benefits including full medical, dental, vision, and matching 401K • Fully remote environment • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays