Experian
10,000+ employees
Founded 1996
💼 Consulting
📣 Marketing
📦 Logistics
Consulting • Marketing • Logistics
Experian is a global leader in digital experience, technology, and transformation. They partner with recognized brands to enhance customer understanding, innovate product strategies, and implement agile technology solutions. With a focus on delivering superior customer experiences through AI, cloud architecture, and project management, Experian helps businesses streamline their operations and achieve their objectives effectively.
Senior Director, Demand Generation
Job not on LinkedIn
🕒 July 17
🏄 California – Remote
💵 $176k - $316.9k / year
⏰ Full Time
🟠 Senior
📈 Performance Marketing
🦅 H1B Visa Sponsor
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Experian
10,000+ employees
Founded 1996
💼 Consulting
📣 Marketing
📦 Logistics
Consulting • Marketing • Logistics
Experian is a global leader in digital experience, technology, and transformation. They partner with recognized brands to enhance customer understanding, innovate product strategies, and implement agile technology solutions. With a focus on delivering superior customer experiences through AI, cloud architecture, and project management, Experian helps businesses streamline their operations and achieve their objectives effectively.
📋 Description
• Join Experian as a Senior Director of Demand Generation and help shape the future of our Insurance growth strategy. • Lead cross-channel demand generation efforts, guide experimentation and optimization, and partner with analytics and product teams to bring measurable, scalable impact. • Manage a team with direct reports and report to our Vice President, Insurance Services. • Evaluate and pilot new acquisition channels, platforms, and lead sources in partnership with channel owners. • Design structured test-and-learn frameworks for exploratory channels. • Build channel pilot plans and strategy, success criteria, and scale or kill recommendations. • Improve execution standards across channel owners and performance marketing teams, ensuring best practices in optimization, testing, and scaling. • Partner with analytics and decision science teams to improve targeting, segmentation, and lead scoring. • Establish experimentation frameworks across channels.
🎯 Requirements
• 10+ years of experience in performance marketing or growth • Experience managing vendor relationships • Experience launching and scaling new channels • Knowledge of personal lines insurance industry and competitive landscape • Demonstrated analytical and project management skills • Minor travel required
🏖️ Benefits
• Great compensation package and bonus plan • Core benefits including medical, dental, vision, and matching 401K, life and disability insurance, and family leave • Flexible work environment, ability to work remote, hybrid or in-office • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
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