Senior Director, Demand Generation

🕒 July 17

🏄 California – Remote

🏄 California – Remote

💵 $176k - $316.9k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 26%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Experian

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1996

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Experian is a global leader in digital experience, technology, and transformation. They partner with recognized brands to enhance customer understanding, innovate product strategies, and implement agile technology solutions. With a focus on delivering superior customer experiences through AI, cloud architecture, and project management, Experian helps businesses streamline their operations and achieve their objectives effectively.

📋 Description

• Join Experian as a Senior Director of Demand Generation and help shape the future of our Insurance growth strategy. • Lead cross-channel demand generation efforts, guide experimentation and optimization, and partner with analytics and product teams to bring measurable, scalable impact. • Manage a team with direct reports and report to our Vice President, Insurance Services. • Evaluate and pilot new acquisition channels, platforms, and lead sources in partnership with channel owners. • Design structured test-and-learn frameworks for exploratory channels. • Build channel pilot plans and strategy, success criteria, and scale or kill recommendations. • Improve execution standards across channel owners and performance marketing teams, ensuring best practices in optimization, testing, and scaling. • Partner with analytics and decision science teams to improve targeting, segmentation, and lead scoring. • Establish experimentation frameworks across channels.

🎯 Requirements

• 10+ years of experience in performance marketing or growth • Experience managing vendor relationships • Experience launching and scaling new channels • Knowledge of personal lines insurance industry and competitive landscape • Demonstrated analytical and project management skills • Minor travel required

🏖️ Benefits

• Great compensation package and bonus plan • Core benefits including medical, dental, vision, and matching 401K, life and disability insurance, and family leave • Flexible work environment, ability to work remote, hybrid or in-office • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays