B2B Growth Marketing Manager – Demand Generation

November 25

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Famedly GmbH

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SaaS • B2B • Security

Famedly GmbH is a German software company that provides a secure, healthcare-focused messaging platform (the TI‑Messenger) for hospitals, clinics, nursing services and pharmacies. Their SaaS product is hosted in Germany, GDPR/DSGVO-compliant, ISO 27001-certified and integrates with healthcare IT (KIS) and the Telematikinfrastruktur for interoperable, auditable clinical communication. Famedly emphasizes easy onboarding, cloud and on‑premise deployment options, and features end-to-end encryption, user management integration (LDAP/AD), and workflows that reduce coordination time for care teams.

11 - 50 employees

Founded 2019

☁️ SaaS

🤝 B2B

🔐 Security

📋 Description

• You develop and manage multi-channel campaigns for new customer acquisition and expansion within our existing customer base. • You test hypotheses, identify new growth channels, and optimize existing approaches. • You build our demand generation from the ground up — including HubSpot, funnel setups, and reporting. • You manage our performance marketing channels (paid social + Google Ads) and support organic growth initiatives (e.g., content strategies, events, etc.). • Together with Sales and Product, you develop storylines, product positioning, collateral, and creative content tailored to different personas. • Using tools like HubSpot and Google Analytics, you track our KPIs (CPL, CAC, LTV, conversion rates).

🎯 Requirements

• 5+ years of experience in performance or growth marketing with a focus on lead and demand generation in a B2B environment (ideally in SaaS/HealthTech or regulated markets with long sales cycles) • Proven success building, scaling, and optimizing paid channels (especially Google Ads, Meta, LinkedIn; other channels a plus) and experience with funnel management (MQLs, pipeline & buying personas) • Strong creative and copywriting skills to translate campaign messaging into high-performing ads, hooks, and CTAs • Experience with HubSpot is important • You enjoy helping build a function within a company, e.g., developing structures and processes as we grow • Your German language skills are excellent and you have good English skills, as our company language is English.

🏖️ Benefits

• Work-life balance — With remote work and flexible hours, you decide when and where you're most productive. • At the same time you have the opportunity to work from our Berlin office. • Your choice: equip your home office or use a co-working space! • Attractive terms — competitive compensation, an annual learning & development budget, work equipment of your choice, and 28 days of annual leave. • Flexible benefits — A monthly wellbeing budget you can use for fitness, nutrition and mental health offerings, plus access to exclusive corporate discounts. • Responsibility & autonomy — At Famedly you make a difference. Shape company structures and internal processes from the start and make your individual contribution. • A diverse and international team — We value an open mindset and a diverse, inclusive culture where everyone feels welcome. • Regular team events — workshops, team-building activities, virtual game nights and company events like the twice-yearly Famedly Summit.