Senior Director, Sportsbook Cohort Growth

11 hours ago

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Fanatics, Inc.

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Gaming • Retail • eCommerce

Fanatics is building a leading global digital sports platform that aims to enhance the fan experience for over 100 million sports enthusiasts worldwide. The company operates across several divisions including Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming. They offer fans the opportunity to buy licensed fan gear, jerseys, lifestyle products, and headwear, collect physical and digital trading cards, sports memorabilia, and other digital assets, as well as engage in sports betting. Fanatics partners with over 900 sports properties globally, including major leagues, teams, and athletes, and operates more than 2,000 retail locations. The company is committed to corporate responsibility with a focus on philanthropy, diversity and inclusion, brand protection, and sustainability.

1001 - 5000 employees

Founded 2011

🎮 Gaming

🛒 Retail

🛍️ eCommerce

📋 Description

• Own the end-to-end strategy for acquiring, engaging, and maximizing value from Sportsbook customer cohorts throughout their lifecycle, with a focus on segmentation, engagement, betting frequency, and retention. • Develop and deliver programs that directly impact awareness, consideration, handle, NGR, LTV, and retention for the Sportsbook business. • Identify friction points and opportunities across key lifecycle moments—registration, first bet, early retention, and reactivation—and partner with Product, CRM, and CX to build seamless, rewarding experiences. • Collaborate with Promotions and CRM to create targeted offers, incentives, and personalized experiences tailored to specific bettor segments to drive conversion and ongoing activity. • Use cohort analyses, behavioral insights, and predictive models to inform strategy, guide prioritization, and shape the roadmap. • Act as a strategic connector across Marketing, Product, VIP, Trading, and Analytics—aligning teams on goals, sharing insights, and driving cohesive execution. • Develop a rigorous experimentation roadmap to continuously refine lifecycle programs, incentives, and messaging, leveraging a test-and-learn approach to boost performance. • Build and maintain forecasts for cohort performance, NGR contribution, and strategic program impact. Regularly communicate insights and results to executive leadership.

🎯 Requirements

• 10+ years of experience in growth, CRM, lifecycle marketing, or commercial strategy—ideally within online sports betting, gaming, or digital consumer businesses. • A proven track record of driving customer value, retention, and engagement through targeted, data-informed initiatives. • Deep understanding of bettor segmentation, incentives, reactivation, churn prevention, and monetization in a digital or regulated environment. • Strong analytical skills with expertise in cohort analysis, LTV modeling, forecasting, and building data-driven business cases. • Exceptional cross-functional leadership and communication skills, with the ability to influence stakeholders across Marketing, Product, Analytics, and Trading. • Experience managing large-scale, multi-workstream programs from strategy through execution.