Head of Creative

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Fella & Delilah Health

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2021

👥 B2C

💊 Pharmaceuticals

🧘 Wellness

B2C • Pharmaceuticals • Wellness

Fella & Delilah Health is a direct-to-consumer telehealth company that provides personalized, clinician-supervised weight‑loss and men’s health programs. The company pairs board‑certified clinicians, at‑home or local lab testing, and regular health coaching with prescription medications (GLP‑1s like semaglutide and tirzepatide, testosterone support via enclomiphene, and other longevity adjuncts) delivered to members’ homes. Fella & Delilah Health focuses on science‑backed, convenience‑oriented care for busy men, offering subscription plans, ongoing remote support, and a money‑back guarantee for measurable weight loss.

📋 Description

• Creative Strategy: Set the creative direction for all creative, primarily Meta ($1M+/month), anchored in performance data. You are the taste-maker. • Raise Creative Quality: Close the 8→10/10 gap in the UK. The gap is emotional resonance and visual quality. Create differentiated, non-formulaic ads that reduce our CAC. Set the bar and hold it across everything we put in market. • EU Creative Expansion: Build the creative localisation playbook for Germany, the Netherlands, and other local markets. Create market-native work that reflects local psychology, platform behaviour, and cultural nuance. • Own the Ideation Pipeline: Every brief must pass the distinctiveness test: would Meta's algorithm treat this as a genuinely new concept? • Build the AI Creative System: Elevate the existing AI-assisted production stack, from brief to production to iteration, with tight feedback loops between creative output and performance data. • Bolt Brand Visual Refresh: Lead the Bolt brand visual refresh, ensuring the new identity is consistent and lands across every customer touchpoint. • Test & Scale: Lead high-velocity experiments across hooks, formats, angles, and messaging. Scale winners aggressively. Inform future channel creative, including CTV and linear TV, as those tests develop. • Partner with Performance: Work hand-in-glove with Dave, our Head of Performance, and the growing media buying team. Connect creative output directly to CAC and ROAS. The goal is subscription-first creative at 300+ distinct concepts per sprint. • Oversee TV Creative: Oversee the development of best-in-class DRTV and performance creative for our first forays into the channel. • Lead the Creative Team: Manage and develop a small but high-impact team. Andre shifts towards production operations and AI workflows; you shift the team from execution to creative excellence.

🎯 Requirements

• Performance creative at scale: 5+ years leading performance creative for DTC brands running £500k+/month in adspend on Meta. You have seen what works at scale, what breaks, and what separates a good creative account from a great one. • Concept, brief, direct: You are a creative, not just a creative manager. You can generate concepts, write briefs that unlock the team, and give direction that raises the ceiling. You get in the weeds to lead your team. • Emotional creative instinct: You know why some ads make people feel something and others do not. You can articulate emotional hooks, human truth, and brand voice, and direct a team toward it. • Brand and visual quality: You have strong visual sensibility and aesthetic standards. You can elevate the quality of what the team produces without losing performance. • Team leadership: You have managed creative teams at real scale and developed talent above where you found it. Junior creatives grow into senior creatives under you. • Systems thinking: You build repeatable systems for ideation, briefing, and production. You do not rely on hero moments to hit volume. • Data fluency: You read creative performance data fluently (Meta reporting, iteration mapping, hook rate, hold rate, CTR to CVR) and use it to inform decisions, not to justify them. • AI creative tooling fluency: You have a demonstrated history of using AI to multiply creative output, not to replace craft. You know which AI tools work today, which do not, and where the frontier is moving. • Structured operator behaviors: Forecasting output, weekly reporting cadence, explicit decision rules, written planning. You are not just a great creative. You are someone the team can rely on. Your work is legible. • Startup intensity: 50+ hours a week, async, in a high-ownership culture. Outcomes over hours, but the outcomes here require real intensity.

🏖️ Benefits

• Healthcare: comprehensive medical insurance (if appropriate) • Vacation: PTO with a yearly minimum (2+ weeks + national holidays) • Remote: fully distributed, fully async • Personal development: $1,200/yr for books, courses, coaching • Personal wellness: $1,200/yr for gym, health apps • Coaching: free biweekly health coaching • Equipment: MacBook + work-from-home equipment provided • What are we missing? We're still early so you get to shape our culture.