Head of Product Growth, Referrals & Viral Loops

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🕒 May 15

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Fella & Delilah Health

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2021

👥 B2C

💊 Pharmaceuticals

🧘 Wellness

B2C • Pharmaceuticals • Wellness

Fella & Delilah Health is a direct-to-consumer telehealth company that provides personalized, clinician-supervised weight‑loss and men’s health programs. The company pairs board‑certified clinicians, at‑home or local lab testing, and regular health coaching with prescription medications (GLP‑1s like semaglutide and tirzepatide, testosterone support via enclomiphene, and other longevity adjuncts) delivered to members’ homes. Fella & Delilah Health focuses on science‑backed, convenience‑oriented care for busy men, offering subscription plans, ongoing remote support, and a money‑back guarantee for measurable weight loss.

📋 Description

• engineer word of mouth growth and measure this primarily via 30-Day K Factor. • understand our existing referral program, then rapidly improve it via experiments. • make our product social by default, encouraging customers to invite their friends. • turn our customers’ offline touchpoints into a billboard for the product. • activate real customer stories, screenshots, milestones, and before/afters. • get imaginative in the freemium experience. • trigger delight and tribal affinity so customers instinctively just want to tell their friends about us. • make sure everything is tracked. • own the decision on what stack to use and guide its implementation.

🎯 Requirements

• 5+ years in product growth in high-growth D2C companies, • clear ownership of referrals & viral loops. • You do not need healthcare experience. • maniacal about your metrics. • proactive when crafting experiments and have a clear process for generating & prioritizing ideas. • If you’re not native in loops, you’re ngmi. • comfortable with design principles & wireframing. • sufficiently technical so code doesn’t bother you. • excellent at leading product from idea to prioritization to launch to success. • recognize the underlying system, then focus on improving the system itself to fix the true cause of an issue. • don’t get lost in the weeds and you always make sure we’re taking the required big swings.

🏖️ Benefits

• comprehensive medical insurance (if appropriate). • budget for books, courses, coaching. • budget for gym, health apps. • free membership with a clinic offering GLP-1s. • free weekly health coaching so you stay healthy. • free weekly work coaching so you stay sharp + calm. • Macbook & work-from-home equipment provided as needed.