Figure
Figure is transforming the trillion-dollar financial services industry using blockchain technology. In four short years, Figure has unveiled a series of fintech firsts using the Provenance Blockchain for loan origination, equity management, private fund services, banking, and payments sectors - bringing speed, efficiency, and savings to both consumers and institutions. Today, Figure is one of less than a thousand companies considered a unicorn, globally.
501 - 1000 employees
Crypto Social Media Strategist
November 12
🇺🇸 United States – Remote
💵 $104k - $130k / year
⏰ Full Time
🟡 Mid-level
🟠 Senior
💕 Social Media Manager
🦅 H1B Visa Sponsor
Figure
Figure is transforming the trillion-dollar financial services industry using blockchain technology. In four short years, Figure has unveiled a series of fintech firsts using the Provenance Blockchain for loan origination, equity management, private fund services, banking, and payments sectors - bringing speed, efficiency, and savings to both consumers and institutions. Today, Figure is one of less than a thousand companies considered a unicorn, globally.
501 - 1000 employees
📋 Description
• Build and execute channel strategies for X and YouTube Shorts aligned to product launches and business goals. • Create editorial calendars balancing education, product, market commentary, and community engagement. • Design acquisition funnels from social to onboarding; define KPIs and deliver performance reports and insights. • Produce short-form video and threads that resonate with retail and institutional audiences; translate complex DeFi concepts accurately. • Develop real-time content for market events, launches, and trending topics while maintaining regulatory compliance. • Build and engage community; monitor conversations; manage crises; run Twitter Spaces, podcasts, YouTube Live with senior leaders. • Partner with influencers/KOLs and amplify leadership presence across relevant discussions and events. • Translate product features into clear user value stories; launch social campaigns that drive adoption with product-team alignment. • Track engagement and conversion metrics; run A/B tests on formats, timing, and messaging; monitor competitors and recommend optimizations.
🎯 Requirements
• 3–5+ years in social media marketing with at least 2 years in crypto/DeFi and a track record growing X and YouTube audiences. • Demonstrated ability to drive measurable business outcomes for financial/crypto products via social channels. • Deep understanding of crypto, DeFi protocols, blockchain, trading/lending/tokenomics, and relevant regulatory considerations (e.g., disclosures). • Strong writing and editing tailored to platform and audience; compelling short-form video storytelling. • Data-driven mindset with hands-on experience in social management tools, analytics platforms, and content creation software. • Effective crisis management in volatile markets; ability to convert complex concepts into engaging, compliant content. • Established personal credibility on crypto Twitter and fluency with meme/crypto-native communication styles. • Background in fintech/traditional finance/investments; familiarity with Figure’s products and mission. • Experience with paid social on X and YouTube and exposure to Discord/Telegram/Reddit for community extension.
🏖️ Benefits
• Comprehensive health, vision, and dental insurance with 100% employer-paid premiums for employees and their dependents on select plans • Company HSA, FSA, Dependent Care, 401k, and commuter benefits • Employer-funded life and disability insurance coverage • 11 Observed Holidays & PTO plan • Up to 12 weeks paid family leave • Continuing education reimbursement
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